Why measure conversions?
When you run a campaign that sends Twitter users to your website, conversion tracking shows you what actions those users take next.
With conversion tracking, you can:
- See exactly how your spend contributes to specific goals, from making purchases to visiting specific product or landing pages on your site.
- You’ll know which ads are making the biggest impact exactly where it counts: when it’s time for users to make a purchase. You can optimize by creating similar ads in the future and allocate more of your budget to your highest-performing campaigns.
- Understand how customers interact with your ads across devices. If someone sees your Website Card on mobile and makes a purchase on your website from their desktop, you’ll be able to connect the two actions to one customer’s journey.