2021 Twitter Japan calendar

Connect with what's happening on Twitter

 

 

Plan your campaigns with the 2021 Twitter marketing calendar

Twitter is where people, businesses and brands come to share big moments and talk about it.

Discover opportunities to successfully connect with events, occasions, and trends by making your brand relevant in 2021.

Note: As we continue to evolve with the times, events featured in the 2021 Twitter marketing calendar are subject to change.

2021 Japan Calendar

Connect with events with premium, brand safe content. Talk to your client partner to learn more about Amplify pre-roll and sponsorships.  Or fill out this form to work with a customer success specialist.

 

January

Event

Type

Jan 1

New Year's Day

Occasion (Key moment)

Jan 1

New Year Sale

Occasion

Jan 11

Coming of Age Day

Occasion

 

February

Event

Type

Feb 2

Setsubun

Occasion

Feb 11

National Foundation Day

Occasion

Feb 14

Valentine's Day / White Day

Occasion (Key moment)

Feb 22

Cat Day

Occasion

Feb 23

The Emperor's Birthday

Occasion

 

March

Event

Type

Mar 1

Pollen season

Occasion (Key moment)

Mar 1

Graduation Season

Occasion

Mar 3

Doll's Festival

Occasion

Mar 8

International Women's Day

Occasion

Mar 14

White Day

Occasion

Mar 20

Spring Equinox Day

Occasion

Mar 27

Cherry Blossom Day

Occasion

 

April

Event

Type

Apr 1

Car Tax

Conference & business (Key moment)

Apr 1

New Life | Farewell/Welcome Party

Occasion (Key moment)

Apr 1

April Fools' Day

Occasion (Key moment)

Apr 1

Entrance Ceremony Season

Occasion

Apr 25

Academy Awards (Oscars)

Entertainment (Key moment)

Apr 29

Shōwa Day

Occasion

Apr 29 - May 5

Golden Week

Occasion

 

May

Event

Type

May 1

School Sports Day Season

Occasion

May 3

Constitution Day

Occasion

May 4

Green Day

Occasion

May 5

Children's Day

Occasion

May 9

Mother's Day

Occasion (Key moment)

 

June

Event

Type

June 1

Wedding Season

Occasion

June 5

World Environment Day

Occasion

June 15

Rainy Season

Occasion

June 20

Father's Day

Occasion (Key moment)

June 30

Summer Bonus

Occasion (Key moment)

 

July

Event

Type

July 1

Beer Garden

Entertainment (Key moment)

July 1

Summer Gift Season

Occasion

July 1

Summer Vacation Season

Occasion (Key moment)

July 7

Star Festival

Occasion

July 22

Marine Day

Occasion

July 23

2020 Summer Olympics

Sports (Key moment)

July 23

Sports Day

Occasion

 

August

Event

Type

Aug 8

Mountain Day

Occasion

Aug 13

Obon Season

Occasion (Key moment)

Aug 24

2020 Summer Paralympics

Sports (Key moment)

 

September

Event

Type

Sept 1

Store stock change

Conference & business (Key moment)

Sept 1

Season change (summer | winter)

Occasion (Key moment)

Sept 1

Typhoon Season

Occasion

Sept 20

National Grandparents

Occasion

Sept 23

Autumnal Equinox Day

Occasion

 

October

Event

Type

Oct 1

Autumn Colors

Occasion

Oct 1

Seasonal Change of Clothing Season

Occasion

Oct 31

Halloween

Occasion (Key moment)

 

November

Event

Type

Nov 3

Culture Day

Occasion

Nov 22

Good Married Couple's Day

Occasion

Nov 23

Japan Labor Day

Occasion

 

December

Event

Type

Dec 1

Year End Party Season

Occasion

Dec 10

Winter Bonus

Occasion (Key moment)

Dec 10

Human Rights Day

Occasion

Dec 25

Christmas

Occasion (Key moment)

Dec 31

New Year's Eve

Occasion