2021 Twitter global calendar
Connect with what's happening on Twitter
Plan your campaigns with the 2021 Twitter marketing calendar
Twitter is where people, businesses and brands come to share big moments and talk about it.
Use this calendar to discover opportunities to connect with your audience year-round through relevant events, occasions, and trends.
Note: As we continue to evolve with the times, events featured in the 2021 Twitter marketing calendar are subject to change.
2021 Global Calendar
Connect with events with premium, brand safe content. Talk to your client partner to learn more about Amplify pre-roll and sponsorships. Or request to work with a customer success specialist.
January
Opportunity
Type
Country
Jan 1
League of Legends LCS
Gaming
US
Jan 1
NHL Season 2021
Sports
US, CAN
Jan 5
AFC Asian Cup
Sports
SEA
Jan 7
Consumer Electronic Show (CES) 2021
Conference & business
Jan 12
Brazilian Women's Football Championship
Sports
BR
Jan 20
United States Presidential Inauguration
Occasion
US
Jan 25 - May 4
Big Brother Brazil
Entertainment
BR
Jan TBD
Liga MX
Sports
MX
February
Opportunity
Type
Country
Feb 1
PGA Season 2021
Sports
US
Feb 6
The Voice season 10
Entertainment
FR
Feb 8-21
Australian Open
Sports
AUS
Feb 11
Call of Duty League Season Starts
Gaming
US, CAN
Feb 14
Valentine's Day
Occasion
Feb 19-23
London Fashion Week
Entertainment
UK
Feb 28
Golden Globe Awards
Entertainment
March
Opportunity
Type
Country
Mar 5
Goya Awards
Entertainment
ES
Mar 8
International Women's Day
Occasion
Mar 13 - April 17
Sydney Racing Carnival
Sports
AUS
Mar 14
Grammy Awards
Entertainment
Mar 15
Masterchef Brazil
Entertainment
BR
Mar 16
Cheltenham Races
Sports
UK
Mar 18
NCAA March Madness 2021
Sports
US
Mar 25
MLB Season 2021
Sports
US, CAN
Mar 30
National Virtual Vacation Day
Occasion
CAN
Mar 31
Dia del Taco
Entertainment
MX
Mar TBD
2021 AFL Season
Sports
AUS
April
Opportunity
Type
Country
Apr 1
April Fools' Day
Occasion
Apr 3
MLS Season Starts
Sports
US, CAN
Apr 12
Ramadan
Occasion
Apr 25
Academy Awards (Oscars)
Entertainment
Apr 29
Golden Week
Occasion
JP
Apr TBD
Overwatch League Season Starts
Gaming
US, CAN
May
Opportunity
Type
Country
May 9
Mother’s Day
Occasion
Dates may vary by country
May 11
BRIT Awards
Entertainment
UK
May 13
Eid Al-Fitr
Occasion
May 18-22
Eurovision Song Contest 2021
Entertainment
ES, DE
May 18
World Economic Forum
Conference & business
SEA
May 23
Billboard Music Awards (BBMAs)
Entertainment
US
May 23
English Premier League Finals
Sports
May 29
UEFA Champions League Final
Sports
June
Opportunity
Type
Country
June 1
Pride Month
Occasion
June 11 - July 11
UEFA Euro 2020
Sports
June 15-17
E3
Gaming
ES, UK, FR, MX
June 20
Father’s Day
Occasion
Dates may vary by country
June 27
LGBT Pride Parade
Occasion
BR
June 28 - July 11
Wimbledon
Sports
UK
June 28
Mobile World Congress
Conference & business
July
Opportunity
Type
Country
July 23
2020 Summer Olympics Opening Ceremony
Sports
August
Opportunity
Type
Country
Aug 2
Back to School Season
Occasion
US
Aug 8
2020 Summer Olympics Closing Ceremony
Sports
Aug 13 - May 14, 2022
Bundesliga 2021-2022 season
Sports
DE
Aug 13-15
Obon Season
Occasion
JP
Aug 24
2020 Summer Paralympic Games Opening Ceremony
Sports
Aug 25-29
Gamescom
Gaming
ES, UK, FR, DE
Aug 26
College Football Season 2021
Sports
US
September
Opportunity
Type
Country
Sept 5
Fall Fashion Week
Entertainment
US
Sep 5
2020 Summer Paralympic Games Closing Ceremony
Sports
Sept 9
NFL Season 2020-2021
Sports
US
Sept 10
Likely start of Toronto International Film Festival
Entertainment
CAN
Sept 10-12
Lollapalooza
Entertainment
BR
Sept 18
Sunburn Festival
Entertainment
IN
Sept 18
Oktoberfest
Occasion
DE
Sept 19
Emmy Awards
Entertainment
Sept 20
MIAW Awards
Entertainment
BR, MX
Sept 23
Saudi National Day
Occasion
MENA
Sept 24 - Oct 3
Rock in Rio Music Festival
Entertainment
BR
Sept 26
National Election 2021 & regional election in Mecklenburg-Western Pomerania
Occasion
DE
Sept 27 - Oct 5
Paris Fashion Week
Entertainment
FR
October
Opportunity
Type
Country
Oct 1
Black History Month
Occasion
UK
Oct 1 - Mar 31, 2022
Expo 2020 Dubai
Conference & business
Oct 31
Halloween
Occasion
November
Opportunity
Type
Country
Nov 4
Diwali/Deepavali
Occasion
Nov 25
Thanksgiving
Occasion
US
Nov 26
Black Friday
Occasion
Nov 29
Cyber Monday
Occasion
December
Opportunity
Type
Country
Dec 12
The Game Awards
Gaming
US
Dec 25
Christmas Day
Occasion
Dec 26
Boxing Day
Occasion
Dec 31
New Year's Eve
Occasion
US - United States | CAN - Canada | JP - Japan | BR - Brazil | MX - Mexico | SEA - Thailand, Indonesia, Singapore, Malaysia, Philippines, Vietnam | IN - India | AUS - Australia | DE - Germany | MENA - Middle East / North Africa | ES - Spain | UKI - United Kingdom / Ireland | FR - France