Connect with your audience this summer

Advertising on Twitter when the sun shines (and doesn't)

Connect with your audience this summer

Advertising on Twitter when the sun shines (and doesn't)

79%

feel that brands have a real opportunity to make change happen through purpose campaigns.1

81%

of Twitter users are interested in summer festivals.2

36%

increase in Tweets about women’s international football.3

Summer on Twitter 2022

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      Summer events

      Whether it’s sports, Pride month, or getting up to speed on Love Island, there are a bunch of opportunities to connect with new audiences on Twitter this summer.

      "The conversational aspect of Twitter is the USP for us. This marries up targeting options around conversations, TV targeting and strategies to reach people around significant cultural moments."

      Luke Parfitt, Head of Digital Media, Sold Out agency
       
      Contact the Twitter Ads team today to help plan your summer campaign.
      Fill out this form and a member of our team will be in touch.
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        success story

        Rugby League World Cup 2021

        Take inspiration from Rugby League World Cup 2021, who, alongside agency Hatch, raised mass awareness of the opening of the RLWC2021 ticket ballot and drove ballot ticket applications.

        1M

        Impressions4

        200K+

        Video impressions5

        2,350

        Link clicks

        Get in touch with our team to help you plan an unforgettable summer campaign
        success story

        Etihad Airways

        Airline Etihad Airways used digital press, radio announcements, podcasts, and influencers alongside their Twitter campaign, but found that their Twitter campaign generated 31% of their total marketing reach. Not only that, brand sentiment on Twitter was 99% positive/neutral.

        46M+

        Ad reach

        11K+

        Hashtag mentions

        99%

        Positive/neutral sentiment

        Webinars

        Watch our latest webinars for marketers and agencies to get up to speed on Twitter Ads and make a real impact over the summer season.

        Whatever your marketing goals this summer, Twitter Ads has a campaign type for you:

        Build awareness
        Drive consideration
        Get people to take action
        Plan your next campaign with our team of Twitter Ads specialists

        Twitter Insiders, UK, Q: 'How much do you agree or disagree with these statements about following events?'. Twitter Users & Interested in Festival Season (Summer). n=606, Jan 2021

        2 Firefish, The Numbers Lab & Twitter, Brand purpose, US Q: Thinking about brand purpose campaigns overall, how much do you agree or disagree with the following statements? Twitter users n=742, Twitter non-users n=834

        3 Twitter Internal Semantic Core, UEFA Women's EURO Conversation, 1 Sept 2021 - 13 Apr 2022. Retrieved Apr 2022

        4585602 of reported impressions were achieved using Twitter Ads, 22-10-2020 - 25-10-2020

        5166308 video views were achieved using Twitter Ads, 22-10-2020 - 25-10-2020