We are heading towards brighter days and people on Twitter are looking forward to tuning into and enjoying some of their favourite summer pastimes.
The Euros and Olympics will drive a large amount of conversation on Twitter this summer, with sports fans discussing the latest results, news and updates. But it is not only these that will drive conversation on Twitter in the next few months: events, movements, and conversations unfold on Twitter every day that shape our culture. With record user growth, the most real-time conversations, and premium, brand safe content, Twitter is the best place to build relevance by being part of the conversation. In fact, research shows a 70% correlation between a brand’s cultural relevance and its revenue.1
Whether it’s strawberries and cream at Wimbledon, Pride month during June, or getting up to speed on the latest Love Island lingo, you can be certain that this summer the conversation will be on Twitter.
Download our comprehensive guide to the events and occasions that your brand can connect with to drive cultural relevance this summer.