In the build-up to Christmas, people on Twitter are prepared, influential, and engaged with brands.

People on Twitter


are more likely to prepare festive shopping lists early*

People on Twitter


more likely to inform friends and family about new products and services than non-Twitter users**

People spend


more time on Twitter viewing ads compared to other leading social media platforms*

Inspire your audience

In October, people on Twitter are happy and excited. They're thinking of gift ideas, saving money and writing lists.

Start planning. Drive brand awareness and consideration. Get on their lists.

Drive sales

In November, people on Twitter are excited, but overwhelmed. They're researching to buy gifts, looking for offers and deals. Maximize your sales by driving conversions, giving deals, offers and relevant information Get in their baskets.

Celebrate the season

In December, people on Twitter are nostalgic and festive. They're still shopping but are enjoying the season, decorating and watching Christmas movies. Celebrate with them by getting into the spirit of the season. Re-target for last minute shoppers.

Learn more about how to connect with your audience this festive season with more hints and tips.

Get the lowdown on the festive season with our Q4 Events Calendar

10 tips for standout Christmas ads on Twitter

Make your brand's message memorable and shareable with Video on Twitter

Ready to advertise on Twitter?

* Kantar TNS Twitter Consumer Deep Dive Survey, November 2017; GlobalWedIndex, Q3 2016; **Twitter Internal Data