Xbox Gulf
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Xbox Gulf
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Console and game producer finds new players
Xbox is a video game and entertainment provider that’s created some of the world’s most popular games, consoles, as well as a global online gaming network. Xbox has a portfolio of more than 300 games available in nearly 40 countries. Xbox Gulf (@XboxGulf) promotes Xbox devices and games in the Middle East.
Campaign objective
Xbox Gulf partnered with digital advertising agency 8 Point Media (@8pointmedia) to promote Xbox devices and games, particularly Forza Horizon 4, to the Twitter audience in the Gulf region. They aimed to increase traffic to the Microsoft Store by taking advantage of Twitter’s high rate of video views..
Audience
Xbox Gulf aimed their campaign at gaming enthusiasts and techies aged 15 to 35.
Result
“With interactive advertising on Twitter, we've been able to strengthen our relationship with our followers and encourage them to engage with our posts.”
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Keys to success
Speak their language
While using the right messaging is important, Xbox Gulf also created a bilingual campaign to engage directly with the diverse Twitter audience within their region. By Tweeting in both English and Arabic, Xbox Gulf were able to reach as many potential customers as possible.
Draw them in
One of the benefits of using video is that it gives the audience a taste that leaves them craving more. Xbox Gulf included Video Ads with Website Buttons in their Tweets showing video of the incredible gameplay in Forza Horizon 4. These buttons are also links so it only needs a single click to direct viewers to the Microsoft Store.
Target influencers
A sure-fire way to reach more people is to target influencers. Xbox Gulf used targeting options (keywords, look-alike followers, and interests) to put their content in front of big gamers and vendors. These influencers then Retweeted Xbox Gulf organically because the Tweets were relevant to their audiences too.