Website and App Buttons
When customers click on a link and are taken outside of an app, they may lose interest and abandon their actions. Website and App Buttons allow you to keep your consumers’ attention as they move down the funnel, and can be paired with both Image and Video Ads. Website and App Buttons enable advertisers to drive audiences to their websites or apps seamlessly, without leaving the Twitter app.
These features allow audiences to buy your products, fill out your forms, or download your app without the hassle of having another app open. The best part about this is all of these actions will be recorded on both your Twitter Ads dashboard and the ones of our third-party measurement partners. Thes features deliver an increase in website and app traffic, and a significant decrease in costs.* To get started, you need to first build a Website or App Card in your Ads Manager.
@VWMiddleEast used an Image Ad with a Website Button to showcase their attractive creatives, capture the audience’s attention, and to drive traffic to their landing page.