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Twitter Performance Advertising

Performance advertising and campaign measurement resources.

Ready to advertise on Twitter?

Twitter Performance Advertising

Performance advertising and campaign measurement resources.

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Ready to advertise on Twitter?

Drive lower-funnel results on Twitter no matter what your product or service.

 

Drive high value website traffic

Website traffic campaigns are optimized to drive targeted, high value traffic, and generate conversions on your website.

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Get more app installs

App installs campaigns target a mobile audience likely to download your app. With Tweets optimized for the mobile marketplace, people will be able to install your app directly from Twitter.

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Encourage in-app events

People on Twitter are almost 2X more likely to have made an in-app purchase than non-Twitter users. Drive people to open, update, or take a specific action in your app with app re-engagement campaigns.

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Interested in learning more?

Interested in learning more?

 

Track your results

Twitter Pixel

Twitter Pixel is a measurement solution that enables conversion tracking.

The backbone of performance advertising — Twitter Pixel enables you to measure accurate return on ad spend by tracking the actions people take after viewing, clicking or engaging with Twitter Ads.

Conversion API

As an alternative and complementary solution to the Twitter Pixel, Conversion API (CAPI) allows a direct, server-to-server connection to share conversion data with Twitter to enable measurement of Twitter campaigns.

Conversion API increases measurement options and provides you with control of what data is shared.

 

Twitter Shopping

Currently available to all eligible merchants in the US.

Twitter Shopping offers a new way to join the conversation. Place your products right in front of your followers, leveraging your community and connections to drive sales.

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Learn from the experts

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For agencies and direct advertisers

#TwitterAdTalk: A guide to Web Traffic campaigns on Twitter
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For agencies and direct advertisers

#TwitterAdTalk: How to connect with what’s happening using Twitter Ads

Best in class examples to inspire your next campaign

Ready to drive results using Twitter?

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