Twitter is where people discover, research, and purchase products
Twitter has a larger impact on purchase decisions compared to other social media sites, search, and traditional digital advertising.*
Additionally, during the holiday season more people are searching, Tweeting, and engaging with businesses than at any other time of year. Tap into this engaged audience and set your business up for its most profitable holiday season yet.
Holiday shopping happens on Twitter — make sure you’re part of it
Last year there were over 282 million Tweets from around the world about holiday shopping. Conversations spiked at the end of November on some of the most popular shopping days of the year, Black Friday and Cyber Monday.
Holiday shopping Tweets in 2014**
Not only are more of these conversations happening, they lead to actions that benefit your business.
How to create effective campaigns this holiday season
Grow your audience
Run an always-on followers campaign
Your followers on Twitter are an engaged audience that are likely to become loyal customers. Learn how to effectively build a community and start reaching new audiences.
Target customers who are likely to buy
Use remarketing and online conversion tracking
Remarketing allows you to target ads to people who’ve previously shown interest in your business, beyond your existing follower base.