People come to Twitter to discover what's happening. If you're a business or professional looking to jumpstart your brand's Twitter presence, you've come to the right place.

If you've been wanting to get the most out of Twitter – from optimizing your profile, learning what to Tweet, and getting started with Twitter Ads – then this guide is for you.

What you’ll get in the guide:

• Data and audience insights to prove why Twitter is the right platform for your business to be on.
• How-tos for optimizing your Twitter profile.
• Creative best practices for posting stellar Tweets.
• The best Twitter Ad formats to help you connect.
• A checklist that walks you through everything step-by-step.