Character Count podcast

Character Count

The @TwitterBusiness podcast

Meet “Character Count,” the @TwitterBusiness podcast.

On each episode, we feature a different brand who is creative, surprising, and effective with their Twitter Ads campaigns. Listen and subscribe for world-class marketing inspiration straight from the source — Twitter.

Listen and subscribe to Character Count on the following platforms:
Season 2
Season 1

@Mailchimp rounds out their marketing with unexpected content

Jay Maldonaldo, Senior Marketing Manager at @Mailchimp, shares the philosophy of "lean in" and "lean back" content, the power of GIFs, and the ways Mailchimp uses Twitter to raise awareness.

Tide Business

This FinTech company uses Twitter to empower small businesses

How does a B2B brand stand out on Twitter? We sat down with Phil McEleney, Paid Marketing Manager for @TideBusiness, to hear how the UK-based FinTech company has learned to thrive on the platform.


The @NHL uses Twitter to rally new fans

Tune in as Heidi Browning, the CMO of the NHL, describes how she evolved the @NHL social strategy, created a network of content creators, and is bringing the game to new fans (with a little help from Snoop Dogg and Chance the Rapper).

Wizards of the Coast

Wizards of the Coast makes magic on Twitter

Tune in to hear how Wizards of the Coast (the company behind Dungeons and Dragons and Magic: the Gathering) uses Twitter to add a digital layer to their classic games.

Mini-episode: Q&A with Twitter's Head of Social Marketing and Campaigns

Bianca Posterli, Head of Social Marketing and Campaigns at Twitter, answers our biggest questions about sassy brands, "getting ratio'd" and what "flopped" Tweets can tell you about your strategy.


This agency puts Broadway shows in the spotlight

SpotCo, the full-service agency behind some of Broadway's biggest shows, shares their best in class techniques for engaging fans on Twitter.


@BOMBAS does cause marketing right

Cause marketing is on the rise. So we brought on @BOMBAS to share their wisdom on how to authentically connect to a cultural moment.


@Grindr’s campaign takes a stand

Tune in to hear the how’s and why’s behind the award-winning Kindr campaign, as we talk with the social media manager behind the campaign, Matt Brooks.

Team Kano

@TeamKano engineers targeting magic

We chat through it all with Chiara Radini, Kano’s Head of Brand Marketing. Listen to learn about Kano's Twitter pro-tips. 

Monterey Aquarium

@MontereyAQ brings the ocean online

Tune in as we talk with Patrick Webster, Social Media Content Creator for Monterey Aquarium, to go behind the Tweets to learn how he turns a non-profit organization into a Twitter personality


@Dropbox jumps out of the background

In this episode of Character Count, we sit down with Susan Chang to discuss all of these things, along with the strategy and philosophy that drives Dropbox’s global social presence.

Simon Books

@SimonBooks brings a legacy brand to a new audience

Hear from Stephen Bedford, Director of Marketing, to learn how Simon & Schuster found their place and what it’s meant for the brand. 

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