woman lying on the ground with Christmas decorations around her

2021 Festive Holiday Guide

Access insights and connect with the festive conversation on Twitter

In our Twitter Insider's study, 40% of users said Twitter influenced their gifting purchases.1 The majority of these get inspiration from the brands that they follow (69%)2.

How can you ensure your brand reaches this leaned-in audience on Twitter this festive season? The Twitter Festive Holiday Guide has all you need to connect with the conversation on Twitter over the holidays.

What's in the 2021 Twitter Holiday Guide:
  • Internal data about what people on Twitter want to hear from brands this festive season
  • The biggest trending topics on Twitter for Q4
  • Tips to help get your brand on people's Christmas shopping lists
  • Key dates over the festive season to connect with your audience
  • Festive marketing ideas and ad campaign best practices
Woman holding gift wrapped in candycane paper

1. Source: Sparkler, Twitter Insiders US Holiday Survey 1 data | June 2021 Q5. How did Twitter influence your gift purchase(s), if at all? Please select all that apply. Base: Twitter Users (n=375) 40% of Twitter Users also said this in June 2020.
2. Source: Sparkler, Twitter Insiders US Holiday Survey 1 data | June 2021 Q9. Which areas of Twitter do you use for gift inspiration or discovery? Please select all that apply. Base: Insiders (n=151). 

Download your 2021 Festive Holiday Guide

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