You can Tweet out your upcoming Drop as many times as you want, but we recommend Tweeting at least 12-24 hours prior to the start time to give people enough time to discover, learn more, and subscribe to your Drop before it goes live.
And once your Drop is live, you’ll want to Tweet to let your audience know and draw more eyes.
For now, the Drop Card will only be visible on mobile devices in the US, but your Tweet copy will render on Desktop and ex-US devices globally, so make sure the copy makes sense standalone too.
Don’t forget to monitor your Drop hashtag and engage with your most leaned-in shoppers! And be sure to get any brand partners or influencers to Retweet your Drop Tweet to maximize awareness.