Media Studio FAQs

Media Studio is a platform to manage, measure, and monetize your videos on Twitter.

Twitter is about more than just 280 characters. Tell a story with images, GIFs and videos. Launch a livestream. Tell your story your way with Media Studio, a one-stop-shop for managing content on Twitter for your entire organization, whether you have one account or 50.

Now available, Producer is a new feature that allows publishers to launch professionally-produced live broadcasts on Twitter directly from Media Studio.


Producer FAQs

What is Producer?

Producer is a feature that allows publishers to launch professionally-produced live broadcasts on Twitter directly from Media Studio.

How do I create a Source?

1. Click the "Sources" tab

2. Click "Create Source" at the top-right of the tool

3. Enter the required fields in the window that appears

  • Source name
  • Source type
  • Region (pick the region that is closest to your stream origin location)

4. Click "Create"

How do I create a Broadcast?

Make sure you create a Source before attempting to create a Broadcast.

1. Click the "Broadcast" tab

2. Click "Create Broadcast" at the top-right of the tool

3. Enter the required fields in the window that appears:

  • Name
  • Tags (select up to two categories per broadcast)
  • Source

4. Open up the "Advanced Settings" if you need to enable any of these features:

  • Disabling hearts and chat
  • Latency mode (high or low)

5. Begin pushing video from your encoder to your Source, and see that the Preview player will show this video.

6. Click "Publish Now" to create your Broadcast with the live video being pushed to the associated Source.

How do I download Broadcasts I've created in Producer?

Broadcasts are downloadable via the download data option available in the Twitter mobile app.

To download your data, please follow these steps:

If you're logged into Twitter on web:

  1. Click your profile icon in the top right navigation bar.
  2. Select "Settings and privacy" from the drop-down menu.
  3. From the menu on the left, click "Your Twitter data".
  4. Enter your password and click "Confirm".

On Twitter for Android or iPhone:

  1. Go to your account settings.
  2. Underneath your "Personalization and data settings", you’ll see a link to "Your Twitter data".
  3. Click "Your Twitter data".
  4. You can also send a request for additional account information to our privacy form.

If you don't have a Twitter account, go to and click "Settings" at the bottom of the page. From there, you can access your "Personalization and Data settings", as well as "Your Twitter data".



Access and login

How do I access Media Studio?

Media Studio can be accessed at

Please note that you will be redirected to log into your Twitter account before you can access Media Studio is not yet widely available, but can be used for free by allowlisted users.

What media is available in Media Studio?

All of your media (video, GIFs, and images) will be available to you in Media Studio. This includes all media previously uploaded via, any media that was Tweeted directly from the associated Twitter account, and any new media uploaded via the Media Studio dashboard.

How do I grant account access to other users?

Account administrators can grant either full or limited access via the “Edit access to account” link included in the account drop-down menu. Learn more about multi-user login

How do I switch between different accounts I manage?

If you’ve been granted access to more than one account, you can easily select which one to use. To switch between accounts, simply click the drop-down menu from the name of the current account you're managing (located in the upper right on the Studio navigation bar) and select the account you want to switch to.



Upload Video specs and formats

What video formats are supported?

For video formats supported, please see below:


File Types supported

:   mp4, mov

Video Codec:



    1280x720 - max. 1920x1080

Aspect Ratio:


Frame Rate:

    30 Frames per Second (FPS) - Max 60fps

Video Bitrate:

    3000 kbps

File Size:

    x < 1GB

Audio Format:

    must be AAC audio

Audio Type:

    Mono or Stereo

Audio Bitrate:            

    128 kbps @44100 Khz






Video Bitrate

Audio Bitrate































Learn more about our creative specifications

Does Media Studio have video length and/or size limits?

Media Studio supports standard Twitter video length limits. At this time, self-serve advertisers are not able to exceed this length. 

How do I upload media assets (i.e. videos, GIFs, images)?

Media can be uploaded by clicking the "Upload media" button on the Library tab of the Media Studio tool. Uploads require a strong Wi-Fi connection, and assets must follow our specs. 

Can I use a YouTube video?

In order to provide the best user experience, we require that all videos are uploaded and hosted by Twitter. The same video that was uploaded to YouTube can also be uploaded to Twitter (provided you own the video), but you cannot reuse the YouTube URL with the Twitter video player.

Can I use my own video player?

No, Media Studio requires the use of the native Twitter video player.



LIVE Streaming specs and formats

Live Video specifications 

Please follow these recommended live stream specifications for the best Producer experience.

Please note: The list of supported encoders & services is not exhaustive & is subject to change.


Video codec: H.264/AVC

Video bitrate: 

  • 9Mbps (recommended)

  • 12Mbps (maximum)

Audio codec: AAC-LC

Audio bitrate: 
128 kbps (maximum)

  • 1280 x 720 (recommended)

  • 1920 x 1080 (maximum)

Frame rate
  • 30 fps (recommended)

  • 60 fps (maximum)

Keyframe interval

OBS: Every 3 seconds


  • 24 fps = Keyframe interval of 72 frames 

  • 30 fps = Keyframe interval of 90 frames

  • 50 fps = Keyframe interval of 150 frames 

  • 60 fps = Keyframe interval of 180 frames 

Supported encoders & streaming solutions: 
  • Restream

  • Golightstream

  • Socialive

  • OBS

  • Wirecast

  • Teradek


  • Vmix

  • StreamYard

  • Streamlabs



Creating Tweets and managing videos

Can I edit media I've uploaded to Media Studio?

No, Media Studio does not currently have any editing capabilities.

How do I Tweet media assets (i.e. videos, GIFs, images)?

Media assets can be Tweeted by identifying and selecting the desired asset in your Media Studio library, and then clicking the blue "Compose Tweet" button.

Can I set the title and description that people see in my video Tweet?

Yes, the title and description can be edited via the "Upload", "Edit", and "Compose" pages. These fields are optional and can be left blank if necessary.

Can I include advertising on my video?

At this time, we do not allow non-amplify partners to include advertising in their videos. Learn more about the Twitter Amplify Publisher Program.

Which analytics are tracked?

Media Studio partners will be able to access the Video Analytics Dashboard via the "Analytics" tab of the Media Studio tool. Some examples of the analytics tracked include, but are not limited to the following:

  • Video starts
  • Retention rates (25%, 50%, 75%, 100%)
  • Completion rates (25%, 50%, 75%, 100%)
  • Total minutes viewed
  • Call-to-action clicks
Can I use third-party analytics services?

No, we do not support third-party analytics integrations for Media Studio.

Can I delete a media asset I've uploaded?

Yes, you can delete a media asset by clicking the trash can icon found at the bottom of each thumbnail included in your library.

How do I schedule a Tweet?

To schedule a Tweet, start by clicking the blue "Compose" button. From there, the compose sheet will open and allow you to click the schedule icon (next to the "Tweet" button) and set the appropriate date and time. Learn more about scheduling Tweets

How do I remove a scheduled Tweet before it goes live / posts?

To remove a scheduled Tweet, simply go to the "Creatives" > "Tweets" > "Scheduled Tweets" page, locate the Tweet you want to remove, and click the delete icon (which appears in the upper right-hand corner of each scheduled post when selected).

Can I delete a media asset I've already Tweeted?

Yes, you can delete a media asset after it has been Tweeted. This can be done by clicking the trash can icon found at the bottom of each thumbnail included in your library. If you're deleting an already Tweeted media asset, we recommend that you also delete the Tweet from Twitter; otherwise people will receive an error saying that the media asset cannot be viewed/played.

Ready to get started?