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Media Studio FAQ
Media Studio is an easy-to-use platform to manage, measure and monetize your video on Twitter.
Twitter is about more than just 280 characters. Tell a story with images, GIFs and videos. Launch a livestream. Tell your story your way with Media Studio, a one-stop shop for managing content on Twitter for your entire organization, whether you have one account or fifty.
Now available, Producer is a new feature that allows publishers to launch professionally-produced live broadcasts on Twitter and Periscope directly from Media Studio
How do I upload longer Twitter videos?
Currently, the maximum time limit for uploaded videos is 2 minutes and 20 seconds. Advertisers working with a Twitter Account Manager are eligible to request an increase up to 10 minutes, this feature is not available for our self-serve advertisers at this time.
Access and Login
How do I access Media Studio?Arrow down icon
Media studio can be accessed by typing the URL studio.twitter.com into your browser.
What media will be available to me in Media Studio?Arrow down icon
All of your media (video, GIFs, & images!) will be available to you in Media Studio. For clarity, this includes all of the media previously uploaded via video.twitter.com, any media that was Tweeted directly from the associated Twitter account, and any new media uploaded via the Media Studio dashboard.
How do I grant access for other users to my account?Arrow down icon
How do I switch between different accounts I manage?Arrow down icon
If you’ve been granted access to more than one account, you can easily select which one to use. To switch between accounts, simply click the drop down menu from the name of the current account you are managing (located in the upper right on the Studio navigation bar) and select the account you’d like to switch to.
Video Specs and Format
What video formats are supported?Arrow down icon
For video formats supported, please see below:
RECOMMENDED FILE SPECIFICATIONS
File Types supported
1280x720 - max. 1920x1080
30 Frames per Second (FPS) - Max 60fps
x < 1GB
must be AAC audio
Mono or Stereo
128 kbps @44100 Khz
OPTIONAL FRAME SIZES AND SPECS
Further specs for promoted tweets found here.
Does Media Studio have video length and size limits?Arrow down icon
How do I upload media assets (i.e. videos, GIFs, images)?Arrow down icon
Media can be uploaded by clicking the "Upload Media" button on the Library tab of the Media Studio tool.
Uploads require a strong WIFI connection, and assets must follow our specs.
Can I use a YouTube video?Arrow down icon
In order to provide the best experience for the user we require that all videos be uploaded and hosted by Twitter. The same video that was uploaded to YouTube can also be uploaded to Twitter (provided the user owns the video), but you cannot reuse the YouTube URL with the Twitter video player.
Can I use my own video player?Arrow down icon
No, Media Studio requires the use of the native Twitter video player.
Creating Tweets and managing videos
Can I edit the media I've uploaded to Media Studio?Arrow down icon
No, Media Studio does not currently have any editing capabilities.
How do I Tweet media assets (i.e., video, GIFs, images)?Arrow down icon
Media assets can be Tweeted by identifying and selecting the desired asset in your Media Studio library and then clicking the blue compose Tweet button.
Can I set the title and description that users see in my video Tweet?Arrow down icon
Yes, the title and description can be edited via the Upload, Edit, and Compose pages. These fields are optional and can be left blank if necessary.
Can I include advertising on my video?Arrow down icon
At this time, we do not allow non-Amplify partners to include advertising in their videos. If you’re a brand or content producer looking to form a Twitter Amplify partnership, you can apply for access here.
What analytics are tracked?Arrow down icon
Media Studio partners will be able to access the Video Analytics Dashboard via the Analytics tab of the Media Studio tool. Some examples of the analytics tracked include (but are not limited to) the following:
Retention rates (25%, 50%, 75%, 100%)
Completion rates (25%, 50%, 75%, 100%)
Total minutes viewed
- Call-to-action clicks
Can I use third party analytics services?Arrow down icon
No, we do not support 3rd party analytics integrations for Media Studio.
Can I delete a media asset I’ve uploaded?Arrow down icon
Yes, you can delete a media asset from the UI by clicking the “trash can” icon found at the bottom of each thumbnail included in your Library.
How do I schedule a Tweet?Arrow down icon
To schedule a Tweet, start by clicking the blue compose button. From there, the compose sheet will open and allow you to click the schedule icon (next to the Tweet button) and set the appropriate date and time.
More on scheduling tweets here.
How do I remove a scheduled Tweet before it goes live / posts?Arrow down icon
To remove a scheduled Tweet simply go to the Creatives < Tweets< Scheduled Tweets page, locate the Tweet you’d like to remove and click the delete icon (which appears in the upper right hand corner of each scheduled post when selected).
Can I delete a media asset I’ve already Tweeted?Arrow down icon
Yes, you can delete a media asset after it has been Tweeted. This can be done from the UI by clicking the “trash can” icon found at the bottom of each thumbnail included in your Library. If you are deleting an already Tweeted media asset, we recommend that you also delete the Tweet from Twitter. Otherwise users will receive an error saying that the media asset cannot be viewed/played.
What is Producer?Arrow down icon
Producer is a feature that allows publishers to launch professionally-produced live broadcasts on Twitter and Periscope directly from Media Studio.
How do I create a Source?Arrow down icon
If you have previously used Periscope Producer, you may see already see Sources listed in this view. Any Sources that are created via Periscope Producer or Producer in Media Studio will appear in both tools.
- Click on the ‘Sources’ tab
- Click ‘Create Source’ at the top-right of the tool
- Enter the required fields in the window that appears:
- Source name
- Source type
- Region (pick the region that is closest to your stream origin location)
- Click "Create"
How do I create a Broadcast?Arrow down icon
Please ensure you have created a Source before attempting to create a Broadcast
- Click on the ‘Broadcast’ tab
- Click ‘Create Broadcast’ at the top-right of the tool
- Enter the required fields in the window that appears:
- Tags (select up to two categories per broadcast)
- Open up the "Advanced Settings" if you need to enable any of these features:
- Disabling hearts and chat
- Latency mode (high or low)
- Being pushing video from your encoder to your Source, and see that the Preview player will show this video
- Click ‘Publish Now’ to create your Broadcast with the live video being pushed to the associated Source