Media Studio Support Page & FAQ

WELCOME TO MEDIA STUDIO!

Media Studio, which replaces video.twitter.com, consolidates several new and existing media tools into a single comprehensive easy-to-use desktop publishing destination.

Key Features:

  • UNIFIED Media Library (Videos, GIFs, and Images)

  • NEW Scheduling / Planning Capabilities

  • NEW Media Metadata / Labeling / Filtering Capabilities

  • NEW Account Access / Permission Controls

  • Proprietary Analytics Dashboard

  • Monetization Powered by Amplify

Below you will find the master Media Studio FAQ, which should provide you with answers to the majority of the question you might have.  If you have additional (or pressing) questions, please feel free to contact your partner manager or visit the Twitter Help Center.

Are you interested in monetizing your content through the Amplify Publisher Program? Click here and let us know by completing the interest form.

For new partners, if you are interested in accessing Media Studio to publish content on Twitter, please fill out this form.  

 

How do I upload longer Twitter videos?

Currently, the maximum time limit for uploaded videos is 2 minutes and 20 seconds. Select advertisers are eligible to request an increase up to 10 minutes. Please contact your Twitter Account Manager for more information.

FAQ

  • How do I access Media Studio?
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    Media Studio can be accessed by typing the studio.twitter.com URL into your preferred browser.  


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  • What media will be available to me in the Media Studio?
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    All of your media (video, GIFs, & images!) will be available to you in Media Studio.  For clarity, this includes all of the media previously uploaded via video.twitter.com, any media that was Tweeted directly from the associated Twitter account, and any new media uploaded via the Media Studio dashboard.  


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  • What video formats are supported?
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    For video formats supported, please see below.

     

     

    RECOMMENDED FILE SPECIFICATIONS

    File Types supported

    mp4, mov

    Video Codec:

    H.264

    Dimension

    1280x720 Max- 1920x1080

    Aspect Ratio

    16:9

    Frame Rate

    30 Frames per Second (FPS) - Max 60fps

    Video Bitrate:

    3000 kbps

    FIle Size

    x < 1GB

    Audio Format

    must be AAC audio

    Audio Type

    Mono or Stereo

    Audio Bitrate:

    128 kbps @44100 Khz

             

    OPTIONAL FRAME SIZES AND SPECS

    Orientation

    Width

    Height

    Video Bitrate

    Audio Bitrate

    Landscape

    1280

    720

    2048K

    128K

    Landscape

    640

    360

    768K

    64K

    Landscape

    320

    180

    256K

    64K

    Portrait

    640

    640

    1024K

    96K

    Portrait

    480

    480

    768K

    64K

    Portrait

    240

    240

    256K

    64K

     


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  • Does Media Studio have video length and size limits?
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    Media Studio supports standard Twitter video length limits. Please contact your partner manager if you are unable to upload videos that exceed the standard limits.  

     


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  • How do I upload media assets (i.e., videos, GIFs, images)?
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    Media can be uploaded by clicking the "Upload Media" button on the Library tab of the Media Studio tool.


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  • Can I edit the media I’ve uploaded to Media Studio?
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    No, Media Studio does not currently have any editing capabilities.  


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  • How do I Tweet media assets (i.e., video, GIF’s, images)?
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    Media assets can be Tweeted by identifying and selecting the desired asset in your Media Studio library and then clicking the blue compose Tweet button.  

     


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  • How do I grant access for other users to my account?
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    Account administrators can grant either full or limited access via the “Edit access to account” link included in the account drop down menu.  


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  • How do I switch between the different accounts I manage?
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    If you’ve been granted access to more than one account, you can easily select which one to use. To switch between accounts, simply click the drop down menu from the name of the current account you are managing (located in the upper right on the Studio navigation bar) and select the account you’d like to switch to.


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  • Can I use a YouTube video?
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    In order to provide the best experience for the user we require that all videos be uploaded and hosted by Twitter.  The same video that was uploaded to YouTube can also be uploaded to Twitter (provided the user owns the video), but you cannot reuse the YouTube URL with the Twitter video player.


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  • Can I use my own video player?
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    No, Media Studio requires the use of the native Twitter video player.


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  • Can I set the title and description that users see in my video Tweet?
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    Yes, the title and description can be edited via the Upload, Edit, and Compose pages.  These fields are optional and can be left blank if necessary.


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  • Can I include advertising on my video?
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    At this time, we do not allow non-Amplify partners to include advertising in their videos.  If you’re a brand or content producer looking to form a Twitter Amplify partnership, you can apply for access here.  


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  • What analytics are tracked?
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    Media Studio partners will be able to access the Video Analytics Dashboard via the Analytics tab of the Media Studio tool.  Some examples of the analytics tracked include (but are not limited to) the following:

    • Video starts

    • Retention rates (25%, 50%, 75%, 100%)

    • Completion rates (25%, 50%, 75%, 100%)

    • Total minutes viewed

    • Call-to-action clicks  

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  • Can I use third party analytics services?
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    No, we do not support 3rd party analytics integrations for Media Studio.


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  • Can I delete a media asset I’ve uploaded?
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    Yes, you can delete a media asset from the UI by clicking the “trash can” icon found at the bottom of each thumbnail included in your Library.


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  • How do I schedule a Tweet?
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    To schedule a Tweet, start by clicking the blue compose button.  From there, the compose sheet will open and allow you to click the schedule icon (next to the Tweet button) and set the appropriate date and time.  


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  • How do I remove a scheduled Tweet before it goes live / posts?
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    To remove a scheduled Tweet simply go to the Schedule page, locate the Tweet you’d like to remove and click the delete icon (which appears in the upper right hand corner of each scheduled post when selected).  


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  • Can I delete a media asset I’ve already Tweeted?
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    Yes, you can delete a media asset after it has been Tweeted. This can be done from the UI by clicking the “trash can” icon  found at the bottom of each thumbnail included in your Library.  If you are deleting an already Tweeted media asset, we recommend that you also delete the Tweet from Twitter.  Otherwise users will receive an error saying that the media asset cannot be viewed/played.


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