How much should I set my bid for?
If you’re not sure how to set your bid, we recommend using the automatic bid type, which will automatically choose a bid for your campaign that's competitive within the auction.
When using maximum bid, how much you set your bid for depends on how much you’re willing to pay for a billable action. Think about how much a certain objective will be worth to you over the lifetime of your relationship with that person.
We provide bid guidance within the campaign setup form, which shows ranges of what others are bidding. This will help you set your bid according to how competitive you’d like your campaign to be within the auction. A suggested bid will appear next to the maximum bid when you enter your campaign budget, daily budget, and campaign start/end dates. If you change your campaign budget or daily budget, the suggested bid will update accordingly. Until you enter a maximum bid yourself, the maximum bid will automatically be filled in with the mid-point of the bid guidance.
Does bid guidance guarantee I can deliver my full budget?
Our bid guidance is an educated recommendation based on our internal algorithms. While they will help you bid more effectively, we cannot guarantee that your campaign will deliver in full or that you will spend through your daily budget.
Additionally, while bid guidance is intended to be a helpful suggestion, you can always set your bid outside of the recommended range. You’re free to bid any value you like that is at or above the minimum bid of $.01 per billable action.
If you would like to consistently spend through your desired daily budgets, we recommend selecting the automatic bid type. Since it's optimized for a given campaign objective and budget on the advertiser’s behalf, you're more likely to spend through your configured daily budget.
How much do Twitter Ads cost?
How much you pay in your campaigns is set by you. By setting up your budget during your campaign setup, you can control the amount you'll be charged. Learn how to set your campaign dates and budget.
The price of each billable action in your campaign is not a fixed rate, as our campaigns are priced in our auction model. The targeting, creatives, and bid you select in your campaign setup will help determine how much each billable action costs.
We recommend setting your campaign budget to an amount you're comfortable spending, and then follow our campaign optimization guides to reach your goal price per action.
Who bids on ads?
This auction process is for all of X’s advertisers. This includes accounts that set up their campaigns using credit cards on Ad Manager, managed accounts that work with X directly or through an agency, and Supply Side and Demand Side Platforms that partner with us. Finally, X may set reserve prices for auctions (i.e., price floors) and may sell the ad placement to these partner Platforms if they meet the reserve.
More on Twitter Ads pricing.