Creating Promoted Ads FAQs

Having trouble creating a Promoted Ad? Read below for answers to the most common questions. 

I can't select any Tweets/creatives to add to my campaign

You won't be able to add a Tweet to your campaign if the Tweet type is incompatible with the campaign objective. For example, we require a Tweet to contain a video in order to be added to a video views campaign. 

Please also note that only Tweets can be added to campaigns. To use a Card in a Tweet, go to the Cards library from the "Creatives" drop-down menu, create a Tweet using the specific Card, then add that Tweet to a campaign.

If you're still unable to select Tweets and creatives to add to your campaign, try these basic troubleshooting tips:

  • Clear your cookies and cache
  • Try multiple browsers including Chrome, Firefox, and Safari
  • Retry using an incognito or private window in your browser
  • Log out and log back into Twitter Ads
  • Disable browser extensions, like AdBlocker
I can't see the Campaigns, Creatives, Tools, or Conversion Manager tabs

If you do not see the Creatives, Campaigns, Tools, or Conversion Manager tabs, this is likely because your account does not have a valid payment method on file. These tabs will appear after entering a credit card; there is no spend required when you add a payment method. Learn how to add a credit or debit card.

Why is my image not loading properly?

If you experience an issue attempting to upload an image to your Tweet or creative, make sure to check if you have AdBlock installed. If you have AdBlock installed, we recommend disabling it on our domain and attempting to upload the image again.

How do I delete a card?

At this time, it’s not possible to delete Twitter Cards. However, to ensure that a Card is not used for a campaign, check that all Tweets containing that Card are not selected for use in the "Choose your creatives" section of your campaign.

I'm receiving a "Your Tweet could not be posted" error

If you are receiving a “Tweet could not be posted” error message, there could be a few reasons why:

  • If you're using an image in your Tweet, it could be a sizing issue. Try resizing the image so the height is 1024px, and then trying to post the Tweet again. See more ad specs here.

  • You're using duplicate Tweet copy. Our systems prevent duplicate copy from previous Promoted-only Tweets. 
  • Your URL contains more than 255 characters. Even if you have used a URL shortener within the Tweet, the original URL must not contain more than 255 characters.
  • You haven't finished setting up your Twitter Ads account. In order to successfully set up and run a campaign, you must first add a valid payment method to your account. This can be done from either the "Add a new payment method" page or the "Billing history" page.
  • Users creating Tweets must be granted "Can compose promotable Tweet" access by the account administrator. Even if you were granted account admin status, this ability to publish and promote Tweets needs to be enabled separately. To do so, log directly into your account. In the drop-down menu under your account name, select "Edit access." Click on the account you wish to provide access to and select the "Can compose promotable Tweets" box. Please note that if you are not using multi-user login and are the owner of the ads account, you do not need this feature enabled to compose promotable Tweets. 
What are the creative specifications for Twitter Ads?

There aren't any one-size-fits-all specifications, as Twitter is displayed on multiple devices, platforms, and screen resolutions. We recommend applying the most suitable image spec for whatever device you're targeting (i.e. mobile ads might be optimized for a 1.1 image, whereas desktop ads are better suited for a 16:9 image).

Find all of our creative ad specs here.

Ready to get started?