What are Promoted-only Posts?
Promoted-only Posts are only shown to users targeted in your ad campaigns. Unless specifically targeted, they do not show up on your followers' timelines and are not visible in search results. However, because Promoted-only Posts are live, they are viewable by our data partners who have access to all live Posts for analysis purposes.
Promoted-only Posts are made within your ads account. When seen by a targeted user, they function just like normal Posts and can receive replies, be shared, Reposted, and liked.
How?
Promoted-only Posts, like all Promoted Ads, can be created from your Twitter Ads account, either from the main Post composer in the "Creatives" > "Posts" tab, or during campaign creation. Any X Ads user with the ability to compose Posts can create Promoted-only Posts.
If you are the account owner, you have the choice to select or deselect “Promoted-only” under delivery options. If the "Promoted-only" box is not selected, the Post will be sent to your followers as a normal, organic Post.
Where?
Promoted-only Posts are shown to the people you target in your campaigns. They are not shown to your followers, unless you specifically target them in your campaign. If you choose to schedule the Post, it will not be published until the date and time you specify.
Note: While Promoted-only Posts are effectively hidden, they are still “live” Posts. This means if you mention a X user in your Post (e.g. “Hi @X”), that user will receive a notification that they were mentioned along with a direct link to the Post. In addition, because Promoted-only Post are live, they're also viewable by our data partners who have access to all live Post for analysis purposes.
Frequently asked questions
Why can't I create a Promoted-only Post?
If you're accessing an ads account through multi-user login, the account owner must grant "Can compose promotable Posts" permissions next to your handle.
This can be done by the account owner in the "Edit access to account" tab.
Learn more about creating Promoted Ads.
Why can't I un-select "Promoted-only" when Posting?
Only an account owner can unselect the "Promoted-only" box to create organic Posts from the ads account.
If you're accessing the ads account through multi-user login as an account administrator, ad manager, campaign analyst, or organic analyst, you will only be able to create Promoted-only Posts, and only if you have been granted "Can compose promotable Posts" permissions.
Learn more about creating Promoted Ads.
Will Promoted-only Tweets show to my followers?
No, Promoted-only Posts will not show to your followers unless you target them in your campaigns. If you navigate to your X profile, Promoted-only Posts will not show. You can create, manage, and promote your Promoted-only Posts in your X Ads Account at ads.x.com.
While Promoted-only Posts are effectively hidden, they are still “live” Posts. This means if you mention a X user in your Post (e.g. “Hi @X”), that user will receive a notification that they were mentioned along with a direct link to the Post. In addition, because Promoted-only Post are live, they're also viewable by our data partners who have access to all live Posts for analysis purposes.
How can I delete a Promoted-only Post?
Only an account owner can delete Promoted-only Posts. To delete a Promoted-only Post, follow these steps:
- Log in to ads.x.com.
- Navigate to the "Creatives" > "Posts" tab.
- Select the Post date you want to delete to open the Post and click on the three dots at the top-right corner of your Post then hit delete.
- Click "Delete".
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