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About eligibility for Twitter Ads

Twitter accounts must meet certain criteria in order to be eligible to participate in Twitter Ads and use Twitter's suite of advertising products. This policy sets out how advertisers can meet Twitter’s eligibility requirements. This policy applies to all advertisers. 

Twitter Ads Policy

For an account to be eligible for Twitter Ads it should comply with all Twitter Ads Policies. Please note that some policies may have additional eligibility requirements.

Account Status

  • Public tweets: Tweets from an advertiser account must be public. To amend this setting see the "About public and protected Tweets" page. 
  • Deactivated accounts: An advertiser  cannot participate in Twitter Ads if they have deactivated their Twitter account. Please see "Reactivating your account" for more details.
  • Suspended accounts: An advertiser cannot participate in Twitter Ads if their Twitter account is in a suspended state. Please see "My account is suspended" for more details.


For an account to be eligible for Twitter ads it should comply with the Twitter ads quality policy, specifically:

  • the account must have a profile image and it should not be a gif 
  • the account must have a header image and it should not be a gif 
  • the account must have a website in the bio
  • the website in the bio should be functional and should not require the user to sign up in order to access the content
  • the website in the bio should represent  the brand, product or service being promoted 

Languages for self-serve advertisers on Twitter Ads

  • Afrikaans
  • English
  • Spanish
  • French
  • Italian

  • Dutch
  • Swedish
  • Norwegian
  • Finnish
  • Danish
  • Japanese
  • German
  • Hebrew
  • Bahasa
  • Brazilian Portuguese

Trade Restrictions 

Twitter prohibits advertisements targeted to, and advertiser accounts from, countries subject to US trade sanctions and other US export control laws. Individuals and entities subject to US trade sanctions are also prohibited from signing up for a Twitter Ads account. Among them:

  • Cuba
  • North Korea
  • Iran
  • Sudan
  • Syria

What do advertisers need to know about this policy?

Review our guidelines and make sure you understand the requirements for your brand and business. You are responsible for all your promoted content on Twitter. This includes complying with applicable laws and regulations regarding advertisements.

If you are an advertiser whose account or Tweets are under review and you would like to check on the status or request an expedited review, please log in to and file a support ticket using the Help button in the top right corner of your ads dashboard.

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