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About eligibility for Twitter Ads

Twitter accounts must meet certain criteria in order to be eligible to participate in Twitter Ads and use Twitter's suite of advertising products. This article outlines how advertisers can meet Twitter’s eligibility requirements, and this applies to all advertisers. 

Twitter Ads Policies

For your account to be eligible for Twitter Ads, it must comply with all Twitter Ads Policies. Please note that some policies may have additional eligibility requirements.

Account Status

  • New accounts: New accounts will be held in review for a period before they can begin advertising with Twitter Ads. 
  • Public Tweets: Tweets from an advertiser account must be public. To change this setting, visit the About public and protected Tweets page. 
  • Deactivated accounts: An advertiser cannot participate in Twitter Ads if they have deactivated their Twitter account. Learn how to reactivate your account.
  • Suspended accounts: An advertiser cannot participate in Twitter Ads if their Twitter account is in a suspended state. Learn more about suspended accounts.

Quality 

For your account to be eligible for Twitter Ads, it must comply with the Twitter Ads Quality Policy, specifically:

  • Having profile and header photos that are not GIFs. 
  • Having a functional, live URL in your bio that is not gated, and accurately represents your brand and promoted product or service.

Languages for self-serve advertisers on Twitter Ads

  • Afrikaans
  • Arabic
  • English
  • Spanish
  • French
  • Italian

  • Dutch
  • Swedish
  • Norwegian
  • Finnish
  • Danish
  • Japanese
  • German
  • Hebrew
  • Bahasa
  • Brazilian Portuguese

Eligible countries and territories by region

The following locations are eligible for targeting by self-serve advertisers

  • Africa
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    • Angola
    • Benin
    • Burkina Faso
    • Burundi
    • Cameroon
    • Cape Verde
    • Central African Republic
    • Chad
    • Comoros
    • Cote d’Ivoire
    • Democratic Republic of Congo
    • Eritrea
    • Ethiopia
    • Eswatini
    • Gabon 
    • Gambia
    • Guinea
    • Guinea-bissau
    • Kenya
    • Liberia
    • Madagascar
    • Malawi
    • Mali
    • Mayotte
    • Mozambique
    • Namibia
    • Niger
    • Nigeria
    • Republic of the Congo
    • Reunion
    • Rwanda
    • Sao Tome and Principe
    • Senegal
    • Seychelles
    • Sierra Leone
    • Somalia
    • South Africa
    • Tanzania
    • Togo
    • Uganda
    • Zambia
    • Zimbabwe
  • Asia Pacific
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    • American Samoa
    • Antarctica
    • Australia
    • Azerbaijan
    • Bangladesh
    • Bhutan
    • British Indian Ocean Territory
    • Brunei
    • Cambodia
    • Christmas Island
    • Cocos (Keeling) Islands
    • Cook Islands
    • Fiji
    • Guam
    • Hong Kong
    • India
    • Indonesia
    • Israel
    • Japan
    • Kiribati
    • Laos
    • Macau
    • Malaysia
    • Maldives
    • Marshall Islands
    • Mongolia
    • Nauru
    • Nepal
    • New Caledonia
    • New Zealand
    • Niue
    • Norfolk Island
    • Northern Mariana Islands
    • Palau
    • Papua New Guinea
    • Philippines
    • Pitcairn
    • Samoa
    • Singapore
    • Solomon Islands
    • Sri Lanka
    • Thailand
    • Timor-leste
    • Tokelau
    • Tonga
    • Tuvalu
    • United States Minor Outlying Islands
    • U.S. Virgin Islands
    • Vanuatu
    • Wallis and Futuna
  • Europe
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    • Albania
    • Andorra
    • Armenia
    • Austria
    • Belarus
    • Belgium
    • Bulgaria
    • Croatia
    • Cyprus
    • Czech Republic
    • Denmark
    • Estonia
    • Faroe Islands
    • Finland
    • France
    • French Southern Territories
    • Georgia
    • Germany
    • Gibraltar
    • Greece
    • Guernsey
    • Heard Island and Mcdonald Islands
    • Hungary
    • Iceland
    • Ireland
    • Isle of Man
    • Italy
    • Jersey
    • Latvia
    • Liechtenstein
    • Lithuania
    • Luxembourg
    • Malta
    • Moldova
    • Monaco
    • Montenegro
    • Netherlands
    • Norway
    • Poland
    • Portugal
    • Romania
    • Republic of North Macedonia
    • Saint Helena, Ascension and Tristan Da Cunha
    • San Marino
    • Serbia
    • Spain
    • Svalbard and Jan Mayen
    • Sweden
    • Switzerland
    • Turkey
    • Ukraine
    • United Kingdom
    • Vatican City
  • Latin America
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    • Anguilla
    • Antigua and Barbuda
    • Argentina
    • Aruba
    • Bahamas
    • Barbados
    • Belize
    • Bermuda
    • Bonaire, Saint Eustatius and Saba
    • Brazil
    • British Virgin Islands
    • Cayman Islands
    • Chile
    • Colombia
    • Costa Rica
    • Curacao
    • Dominica
    • Dominican Republic
    • Ecuador
    • El Salvador
    • Falkland Islands
    • French Guiana
    • Grenada
    • Guadeloupe
    • Guatemala
    • Guyana
    • Haiti
    • Honduras
    • Jamaica
    • Martinique
    • Mexico
    • Montserrat
    • Nicaragua
    • Panama
    • Paraguay
    • Peru
    • Saint Barthelemy
    • Saint Kitts and Nevis
    • Saint Lucia
    • Saint Pierre and Miquelon
    • Saint Vincent and the Grenadines
    • South Georgia and the South Sandwich Islands
    • Suriname
    • Trinidad and Tobago
    • Turks and Caicos
    • Uruguay
    • Venezuela
  • Middle East
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    • Afghanistan
    • Algeria
    • Bahrain
    • Egypt
    • Iraq
    • Jordan
    • Kazakhstan
    • Lebanon
    • Libya
    • Mauritania
    • Pakistan
    • Qatar
    • Saudi Arabia
    • Tajikistan
    • Turkmenistan
    • United Arab Emirates (UAE)
    • Uzbekistan
    • Western Sahara
    • Yemen
  • North America
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    • Canada
    • Greenland
    • United States

Trade Restrictions 

Twitter prohibits advertisements targeted to, and advertiser accounts from, countries subject to US trade sanctions and other US export control laws. Individuals and entities subject to US trade sanctions are also prohibited from signing up for a Twitter Ads account. Among them are:

  • Cuba
  • North Korea
  • Iran
  • Sudan
  • Syria

What do advertisers need to know about this policy?

Review our guidelines and make sure you understand the requirements for your brand and business. You are responsible for all your promoted content on Twitter. This includes complying with applicable laws and regulations regarding advertisements.

If you are an advertiser whose account or Tweets are under review and you would like to check on the status or request an expedited review, please log in to ads.twitter.com and file a support ticket using the "Help?" button in the top right corner of your ads dashboard.


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