Promote Mode works best for people who Tweet about their brand or product and want an always-on advertising solution.
Each day, your first 10 Tweets that pass our quality filter will be added to a Promoted Tweets campaign that targets your selected audience. Tweets that are promoted become Twitter Ads and appear with a small "Promoted" icon. Your Retweets and replies will not be promoted.
Typically, your first few Tweets of the day receive the most promotion. Simply promote your brand as you normally do — Tweeting updates, links, and media that you want your target audience to see. Promote Mode does the rest.
Promote Mode will also run a Promoted Account campaign, which will increase your reach, attract visitors to your profile, and add followers interested in your brand. On average, accounts will reach 30,000 additional people and add new followers every month. Your performance may vary based on factors such as your account type, your targeting selection, and the type and frequency of your Tweets.