Twitter Promote Mode

Please note: Twitter Promote Mode is no longer available to new users

Twitter Promote Mode automates your brand marketing efforts for less than the price of a cup of coffee per day, enabling you to focus on creating your best Tweets.

Already a customer? Click below to view your Twitter Promote Mode dashboard.

*You must be logged in to Twitter.


How it works

Promote Mode works best for people who Tweet about their brand or product and want an always-on advertising solution.

Each day, your first 10 Tweets that pass our quality filter will be added to a Promoted Tweets campaign that targets your selected audience. Tweets that are promoted become Twitter Ads and appear with a small "Promoted" icon. Your Retweets and replies will not be promoted.

Typically, your first few Tweets of the day receive the most promotion. Simply promote your brand as you normally do — Tweeting updates, links, and media that you want your target audience to see. Promote Mode does the rest.

Promote Mode will also run a Promoted Account campaign, which will increase your reach, attract visitors to your profile, and add followers interested in your brand. On average, accounts will reach 30,000 additional people and add new followers every month. Your performance may vary based on factors such as your account type, your targeting selection, and the type and frequency of your Tweets.



Pricing and billing

Twitter Promote Mode costs: 

  • 99 USD per month
  • 9900 JPY per month
  • 79 GBP per month, plus any applicable taxes

Please note that after entering payment details and checking the Terms of Service box, you will be prompted to click "Yes" and then "Proceed," which acknowledges that you agree to be charged the full price of the first month's promotion.

You will be billed the day you sign up for Promote Mode, then again every 30 days. Your billing renewal date is displayed under the “Billing” menu when you click the gear icon. You can also download invoices at any time.




Accounts that promote prohibited or restricted goods or services, as identified in our Twitter Ads Policies, are not eligible to participate in this program.



Stats and metrics

There are a number of metrics you can view from your Promote Mode dashboard.

Promotion period

The date range is your current promotion period, and the blue bar represents how many days have passed in the current period. After 30 days, you can tap the back arrow to see the previous period’s activity.

Profile visits

This is the daily number of people who have visited your profile. This includes both visits from promoted activity as well as visits from your existing followers. 

Followers gained

This is the number of followers gained in Promote Mode. The bar graph displays the number of followers attracted on a specific day. The “total follower count” represents your current follower count, including organic followers.


People reached

This shows the number of people who have seen your Tweets and account during the current period. The bar graph displays your organic reach in light blue and your promoted reach in yellow. The lower bar graph displays the number of Tweets that were promoted in a given day. Note that reach is not the same as impressions.

Individual Tweet performance

To view organic and promoted engagement metrics for a specific Tweet, tap “Profile” from your menu, then tap the bar graph icon or “View Tweet Activity” below the selected Tweet.




Pause or cancel Promote Mode

You can pause promotion by toggling the “Promotion status” slider in the “Subscription” menu when you tap the gear icon. When toggled off, the promotion of published Tweets will pause and new Tweets will not be promoted until you resume promotion by toggling back on. Pausing promotion does not pause your subscription and you will continue to be billed every month.  

You can cancel anytime by selecting “Subscription” in your Promote Mode settings menu, accessed by tapping the gear icon. Upon canceling, your subscription will continue for the remainder of the current billing cycle. Your Tweets and account will still be promoted, unless you pause the promotion using the “Promotion status” slider. Promotion will end and your account will be canceled at the end of the billing cycle. We do not offer pro-rated refunds.



Frequently asked questions

How is Twitter Promote Mode different than Twitter Ads?

Instead of managing individual Twitter Ads campaigns yourself, Promote Mode automates promotion of your Tweets and your account for a small monthly fee.

If you want to call more attention to specific Tweets or want to power up your efforts, you can start an objective-based campaign at any time. This will not affect your Promote Mode subscription.

Can I choose which Tweets to promote?

Unfortunately you cannot choose which Tweets to promote. However, you can pause promote at any time by following the instructions above to halt promotion of all Tweets. Please note your Retweets and replies will never be promoted.

How do I change my targeting in Promote Mode?

Tap the gear icon, select “Subscription” in the menu, followed by “Edit” next to “Targeting” Currently, you can target by selecting up to 5 interests, metro locations, and/or regions within your selected country.

How can I get help?

Visit the Help Center for answers to common questions.

Ready to get started?