8. For Website Traffic campaigns, we are introducing “Pay by impressions” as the default option for “Link Clicks” and “Site Visits” optimized campaigns. The “conversions” ad group buying model will continue to be billed using the “Pay by link click” option.
9. Select the audience you'd like your ads to serve to in the "Targeting" tab of campaign setup. Learn more about our targeting options
10. Choose the Tweets you'd like in your campaign. You can also customize the Twitter locations you'd like your Tweets to serve on this step
11. Review your final campaign setup on the "Review & Complete" tab. If you'd like to add additional ad groups to your campaign, you can do so on here
12. Launch your website traffic campaign!