Create a Website Conversions Campaign

Please note that the Website Conversions objective is currently in public beta in the U.S. only. In other markets, advertisers looking to drive conversions should use the Website Clicks or Conversions objective. 

Overview

  • What is a website conversions campaign?
    Arrow down icon

    The Website Conversions objective allows you to drive cost-efficient conversions across Twitter and the Twitter Audience Platform. By leveraging Twitter’s unique targeting signals, you can reach an audience of more than 800M and drive conversions across mobile and web.


    Did we help answer your question?

    The maximum length for this field is 5000 characters.
    Success
    Thanks for submitting feedback on this article!
    Error
    Problem sending form.
  • Setting up your website conversions campaign
    Arrow down icon

    First, log in to your Twitter Ads account. Select Create new campaign and choose the Website conversions option from the new campaign dropdown. Then take the following steps to create your campaign:

    Step 1: Select a key conversion event and a cost per conversion goal

    Choose the primary conversion event that you are looking to drive and enter your target cost per conversion for the campaign.  Please note, you must be tracking campaign performance with our website tag to select a key conversion.

    The cost per conversion goal will help us optimize your campaign, however campaigns will be billed on a cost per link click basis.

    Step 2: Name your campaign

    Give your campaign a name. We suggest something something related to the specific audience you’re targeting so that you can easily distinguish between other campaigns you create in the future.

    Step 3: Enter the domain name of your website

    Enter the top-level domain for your website (i.e. twitter.com).  Please note that this is not necessarily the destination URL for your advertisement.

    Step 4: Select the IAB category that best represents your brand

    We recommend selecting 1-2 IAB categories.  This information is used within the Twitter Audience Platform to help identify effective placements for your advertisement.

    Step 5: Choose your targeting and audience

    Select one or more tailored audiences to target your campaign to Twitter users based on past visitors to your website, email addresses and other data from your CRM database, or lists of Twitter IDs. Learn more about tailored audiences.

    Choose your audience profile by selecting the location, age, gender and platforms you’d like to include in your campaign targeting.  We’ll narrow down the targetable audience based on your inputs in this section.

    Step 6: Set your budgets and maximum bid

    Set a total budget for your campaign and your daily maximum spend. You will never spend more than your total campaign budget, and on any given day you will never spend more than your daily maximum.

    Set your maximum bid based on the business value you associate with each link click on your advertisement. You will be charged each time someone clicks on your advertisement.  

    Your cost per engagement on Twitter is set by a second-price auction among other advertisers, and you’ll only ever pay slightly more than the next highest bidder. If you’re not sure what to bid, use the Suggested bid to make sure your campaign gains impressions. For more information, please see our Bidding and Auctions FAQ.

    Step 4: Choose where your Promoted Tweets will show

    By default for new campaigns, your Tweets will serve to Twitter user timelines, user profiles, and on the Twitter Audience Platform.

    Step 6: Select or choose your Tweet creative

    Create your advertisement by either selecting an existing Tweet that you’ve created or creating a new Tweet.  We also recommend using a Website Card, a rich ad format, within your Tweet.  Be sure to follow our creative specifications when creating the card.

    Step 7: Upload display creative

    Upload display creatives, which will be extended into our Twitter Audience Platform to expand the reach of your campaign.  Supported display creative sizes include:

    Smartphone: 320x50, 320x480, 480x320, 300x250

    Tablet: 728x90, 1024x768, 768x1024, 300x250

    Web: 160x600, 728x90, 300x250

    Step 8: Save and launch your campaign

    Click the Save campaign button. You will then be provided three options to Launch campaign, Save as draft and exit, or Modify details.

    Once you are ready, click Launch campaign to begin your campaign. If you set a specific start date, your campaign will start running on the date and time you selected.

     


    Did we help answer your question?

    The maximum length for this field is 5000 characters.
    Success
    Thanks for submitting feedback on this article!
    Error
    Problem sending form.


Did we help answer your question?

The maximum length for this field is 5000 characters.
Success
Thanks for submitting feedback on this article!
Error
Problem sending form.

Visit Twitter Ads