Event targeting

Overview

  • What is event targeting?
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    Event targeting allows advertisers to quickly and easily discover, plan for, and activate events on Twitter.


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  • How it works
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    Discover and plan for events using the event calendar

    First, please visit analytics.twitter.com. From there, simply click on the “Events tab”.

    You can filter the calendar by date, event type and location.
     

    Learn more about the people you want to reach with event insights

    View more information about an event by clicking on the event and selecting View more details.

    This will take you to the Event Insights page, which will give you detailed demographics and reach metrics for the event.
     

    Activate your campaign

    Click on the Create campaign link to quickly choose a objective-based campaign and launch a campaign targeting the event.


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  • Frequently Asked Questions
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    Can I layer on additional targeting to event targeting?

    Yes, but only for geo, gender, language, age, and device.
     

    When using event targeting, can I see individual breakdowns of the keywords / handles that have been targeted in their reporting?

    No - similar to TV targeting, you will not be able to see individual keywords / handles within the overall event they’re targeting.
     

    Should I use TV targeting or event targeting to target a televised event?

    We recommend that you utilize event targeting to target a televised event that’s included in both event and TV targeting. This will expand your reach while maintaining precision of audience.


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