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The audience summary section provides advertisers with an estimated audience size based on the configured targeting options and bid for the campaign. This tool allows advertisers to see the estimated audience of their campaign and make the necessary edits to ensure they are reaching the largest audience possible.
In the campaign creation process via ads.twitter.com, simply enter the specific targeting options you would like to target for your campaign. By entering targeting options such as follower look-alikes, language and many others, you will start to see an estimated audience size display on the right side of your screen.
How targeting affects campaign serve
The targeting you choose determines the size of your campaign’s audience. Generally speaking, the larger your campaign audience, the more easily your campaign will serve, as there are more users to serve the ad to.
For more information about how targeting may affect your campaign serve, please see here. As a rule of thumb, your audience summary should be in the middle of the green recommended range.
Why is the audience summary displaying “Not available”?Arrow down icon
During the campaign creation process, you will see “Not available” being displayed when your targeting is too broad or due to the inclusion of keyword targeting, events targeting, TV targeting or multiple targeting criteria that are too granular for us to provide an estimate audience size. Examples of this can be seen below:
Campaign edit mode:
Campaign quick edit mode:
Does the audience summary take the campaign flight dates into account?Arrow down icon
Yes - the audience summary will consider targeting, flight length, budget, and bid into account to determine estimates.