Twitter pixel helper

The Twitter pixel helper Chrome extension helps advertisers verify that they have correctly placed the Twitter website tag on their website. The extension also allows advertisers to inspect dynamic parameter values passed within website tag and verify that the information is formatted correctly. The extension is available for free to all advertisers in English with more languages coming soon.

 

How to install the extension

Go to: t.co/twitterpixelhelper

In the Google Chrome Web Store, click the “Add to Chrome” button to install the extension:

You will receive a confirmation dialog box asking you to confirm the extension’s permissions. Click the “Add extension” button to confirm:

The extension requires these permissions in order to view and parse the requests generated by the Twitter website tag.

Once you confirm the permissions, the extension will show next to your Chrome address bar:

 

How to use the extension

Navigate to your website. The Twitter pixel helper will automatically detect any Twitter pixels that successfully send data to Twitter. The badge number on the extension shows you at-a-glance how many pixels were detected on the page.

If you click on the extension, more detail will be displayed about the pixels detected on the page:

For more detail about a particular pixel, click the blue rectangle:

 

What do the URL parameters mean?

Parameter name

Description

Parameter name

p_id

Description


By default this parameter is set to “Twitter”. If you work with an API partner, the value will uniquely identify the API partner.

Parameter name

p_user_id

Description

By default this parameter is set to zero. This parameter is reserved for future functionality.

 

Parameter name

txn_id

Description

This is your Twitter Tag ID. You can confirm that the ID is associated with your Twitter Ads account by logging into the Twitter Ads UI, navigating to “Tools”, and selecting either “Conversion tracking” or “Audience manager”.

 

Parameter name

tw_sale_amount

Description

By default this parameter is set to zero. For conversion events, this parameter can be set to pass a sale amount you wish to associate with the on-site event. This information is used for conversion reporting in the Ads UI.

 

Parameter name

tw_order_quantity

Description

By default this parameter is set to zero. For conversion events, this parameter can be set to pass the number of items associated with the on-site event. This information is used for conversion reporting in the Ads UI.

 

Parameter name

tpx_cb

Description

This parameter is reserved for future functionality.

 

Special features

If the Twitter pixel is detected but malformed parameter values are set, the pixel helper will display a warning icon along with information to help you troubleshoot the issue:

The pixel helper also has a history feature. Clicking the history icon will show the last 30 pixel fires detected by the pixel helper.

 

How to uninstall the extension

Enter “chrome://extensions” into your Chrome address bar:

From the list of currently installed extensions, locate the “Twitter pixel helper” and click the trash can icon:

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