Twitter Pixel Helper

Measurement

Twitter Pixel Helper

Chrome Extension

The Twitter Pixel Helper Chrome extension helps advertisers verify that they have correctly placed the Twitter website tag on their website. The extension also allows advertisers to inspect dynamic parameter values passed within website tag and verify that the information is formatted correctly. The extension is available for free to all advertisers in English with more languages coming soon.

Overview

How do I install the extension?
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Go to: t.co/twitterpixelhelper

In the Google Chrome Web Store, click the “Add To Chrome” button to install the extension:
You will receive a confirmation dialog box asking you to confirm the extension’s permissions. Click the “Add extension” button to confirm:
**The extension requires these permissions in order to view and parse the requests generated by the Twitter website tag.

Once you confirm the permissions, the extension will show next to your Chrome address bar:
How do I use it?
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Navigate to your website. The Twitter Pixel Helper will automatically detect any Twitter pixels that successfully send data to Twitter. The badge number on the extension shows you at-a-glance how many pixels were detected on the page.
If you click on the extension, more detail will be displayed about the pixels detected on the page:
For further detail about a particular pixel, click the blue rectangle:

What do the URL parameters mean?
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PARAMETER NAME	DETAIL
p_id	By default this parameter is set to “Twitter”. If you work with an API partner, the value will uniquely identify the API partner.
p_user_id	By default this parameter is set to zero. This parameter is reserved for future functionality.
txn_id	This is your Twitter Tag ID. You can confirm that the ID is associated with your Twitter Ads account by logging into the Twitter Ads UI, navigating to “Tools”, and selecting either “Conversion tracking” or “Audience manager”.
tw_sale_amount	By default this parameter is set to zero. For conversion events, this parameter can be set to pass a sale amount you wish to associate with the on-site event. This information is used for conversion reporting in the Ads UI.
tw_order_quantity	By default this parameter is set to zero. For conversion events, this parameter can be set to pass the number of items associated with the on-site event. This information is used for conversion reporting in the Ads UI.
tpx_cb	This parameter is reserved for future functionality.

Special Features
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If the Twitter pixel is detected but malformed parameter values are set, the Pixel Helper will display a warning icon along with information to help you troubleshoot the issue:
The Pixel Helper also has a history feature. Clicking the history icon will show the last 30 pixel fires detected by the Pixel Helper.
**This information can be extremely useful when troubleshooting issues with your Twitter account manager or salesperson. By printing the page to PDF, you can help expedite support.
How do I uninstall the extension?
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Enter “chrome://extensions” into your Chrome address bar:
From the list of currently installed extensions, find the “Twitter Pixel Helper” and click the trashcan icon: