In order to get started, you must first have a DoubleClick account.
Take the following steps to connect a Twitter campaign to DoubleClick:
1. Ensure your DCM account is enabled for Twitter
Work with your DCM Account Maanager to ensure that your DCM account is configured for use with Twitter.
To ensure your campaigns are optimized based on previous conversion data, be sure to opt-in for sending conversion data to Twitter during DoubleClick configuration.
2. Create a new placement for your Twitter campaign
Please refer to the DoubleClick Help Center article to learn how to create a Twitter campaign tag.
3. Input the DoubleClick tracking tag URL into a Twitter campaign
To insert a DoubleClick tag into a campaign, first create a new campaign on Twitter on ads.twitter.com. DoubleClick will work for all campaign objectives, with the exception of Promoted Trends, Promoted Moments, and any objectives in private beta.
Under “Ad groups” > “Ad group details”, click on “Measurement options” at the bottom of the page to expand additional fields. Here, you’ll see “DoubleClick tracking”. Toggle the switch to the right so you see a green checkmark, and enter your DCM tracking URL in the field provided.
Please note you need to follow these steps for every ad group.
This tracking tag URL should only be the raw tracking URL. The tracking tag URL should not include any containers or wrappers like <img> or <script> tags. Here's an example of a correctly formatted tracking code (excluding the specific IDs to your account, which are replaced with hashtags in this example):