Account home

Account home provides a summary of your account activity and highlights your top Tweets, mentions, and followers for any given month. It also provides detailed information on how your account is performing, how far you’ve progressed, and helpful tips on how to improve your account strategy.

Account home is the new homepage for analytics.twitter.com. You can still access your Tweet Activity Dashboard (the previous home of analytics.twitter.com) by selecting the "Tweets" tab located within the header.

How to access account home

You must have access to Twitter Ads or Twitter Analytics to access account home. You can access account home by signing up at analytics.twitter.com, or by signing up at ads.twitter.com.

In addition to visiting analytics.twitter.com, you can access account home by selecting “Account home” from the drop-down menu on the "Analytics" tab located on the campaign dashboard.

What information is included in account home?

Account home provides a 28-day summary of Tweets, Tweet impressions, profile visits, mentions, followers, and Tweets linking to your website or app.

A monthly summary also provides the same information for any given month. Summary metrics will only display when data is available.

Tweets: Number of times you Tweeted
Tweet impressions: Number of times people are served your Tweet in their timeline, search results, or from your profile
Profile visits: Number of times people visited your profile
Mentions: Number of times your @handle was mentioned in Tweets
New followers: Number of new followers you gained
Tweets linking to you: Number of times your Twitter Card(s) was Tweeted by you and/or other people

Your top performing Tweets are also showcased monthly, including your:

Top Tweet: Tweet that received the highest number of impressions
Top media Tweet: Tweet with photo or video that received the highest number of impressions
Top Card Tweet: Tweet with a Twitter Card that received the highest number of impressions; this can include other people’s Tweets
Top mention: Tweet that mentioned your @handle and received the highest number of impressions; this can include other people’s Tweets
Top follower: Account with the highest follower count that followed you in a given month

You can select “View Tweet details” to learn more information about a specific Tweet, or select “View follower” to find out more about your top follower.

How can I improve my account performance?

You can use your account home dashboard to quickly identify your top Tweets to promote, engage with your most influential followers, or as a starting point to do a deeper dive into your account performance.

How up to date is account home?

Summary metrics reported in account home are updated once every 24 hours, through the previous day. Informationabout a particular Tweet from the Tweet Activity Dashboard is updated in real-time.

How far back do account home report results?

September 2014 or when your account first accessed Twitter Analytics, whichever is more recent.

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