Twitter Ads companion

Overview

  • What is Twitter Ads companion?
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    Twitter Ads companion allows advertisers on Twitter for iPhone and Twitter for Android applications to easily manage and optimize their campaigns.

    In addition to monitoring campaigns, Twitter Ads companion also provides advertisers with a broad overview on campaign metrics such as spend, impressions, and engagements. 


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  • Why should I use Twitter Ads companion?
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    Advertisers need a way to manage their multiple campaigns in an instant. For example, attending live events, during meetings, or when needing to monitor sensitive campaigns around the clock.

    The Twitter Ads companion enables advertisers to quickly and easily view a summary of campaign performance, as well as make certain edits to their campaigns. By making instant edits to a campaign via mobile, advertisers can make the necessary adjustments to achieve the best results for their campaign. 


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  • What is shown on Twitter Ads companion?
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    Advertisers are able to view the following while accessing the Twitter Ads companion:

    Account Summary:

    • View Impressions, engagements, spend, cost per engagement, engagement rate
    • Filter dates by: today, yesterday, last 7 days, this quarter, last quarter, this year.
       

    Campaign Summary:

    • View summary of campaigns and filter metrics view by Impressions, engagements, spend, cost per engagement, engagement rate
    • Filter dates by: today, yesterday, last 7 days, this quarter, last quarter, this year.

    Edit Campaign:

    • Select a campaign from the Campaign Summary view that you would like to edit.
    • From there, an advertiser may edit flight dates, budget and bid.
    • Flight dates can be edited to pause or unpause a campaign

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  • How to access Twitter Ads companion
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    Open your Twitter for iPhone or Android app.
     

    iOS:

    On iPhone 6 or later, navigate to your Twitter profile, then click on the chart icon to access Twitter Ads. If you have more than one Twitter Ads account, you will be prompted to select the specific Twitter Ads account you would like to access.

    On iPhone 5 or earlier, navigate to your Twitter profile, then click on the gear icon to access Twitter Ads.

    Android:

    On Android, navigate to your settings drop down, then click on Twitter Ads. Additionally, you can also access Twitter Ads by navigating to your Twitter profile, and then clicking on the chart icon.

    If you have more than one Twitter Ads account, you will be prompted to select the specific Twitter Ads account you would like to access.

     


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