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Ads Editor ID list

Within every downloaded Ads Editor file, you'll see clickable tabs along the bottom row. You can click the right arrow to scroll between them. 

Each tab contains an ID list of different parameters unique to your ads account, such as funding sources and Custom Audiences. 

If you're building new campaigns within Ads Editor, you can use the ID lists as a key to set up your targeting. 

Learn more on Ads Editor. 

 
 

Funding sources

To access your funding source IDs, refer to the “Funding Source IDs” tab in your export spreadsheet. The funding source IDs are non-editable.

Input your funding source ID into any of the corresponding column (column B) to use that funding source in your campaign. You cannot change a funding source once a campaign has already been created, to change a funding source you must create a new campaign.

Note that you must first upload and process your funding source in your ads account before it will show up as targetable via Ads Editor. More on billing. 

 

 

Custom Audiences

To access your unique Custom Audiences, refer to the “Custom Audience IDs” tab in your export spreadsheet. The Custom Audience IDs are non-editable. Use your Custom Audience IDs to:

  • Target List Custom Audience (Column BC)
  • Exclude List Custom Audience (Column BD)
  • Target similar users to those in your Custom Audience (Column BE)
  • Target App Activity Custom Audience (Column BI)
  • Exclude App Activity Custom Audience (Column BJ)
  • Target similar users to those in your App Activity Custom Audience (Column BK)
  • Target users who have converted to your website (Column BL)
  • Exclude users who have converted to your website (Column BM)

Input your Custom Audience ID into any of the corresponding columns (BI through BN) using the formatting suggested in the column header notes.

Note that you must first upload and process your Custom Audience into the Audiences tab before it will show up as targetable via Ads Editor. More on Custom Audiences.

 

 

Website conversion tags

Every conversion event you make in your Twitter Ads account will be assigned a unique conversion ID. To access your unique website conversion events, refer to the “Conversion Tag IDs” tab in your export spreadsheet. The website conversion tag IDs are non-editable.

If you have Custom Audiences for web built using your website conversion events, you can target them in Ads Editor using the Custom Audience ID (not the Conversion tag ID):

  • Target users who have converted to your website (Column BL)
  • Exclude users who have converted to your website (Column BM)
  • Target users who are similar to those who have converted to your website (Column BN)
 

App IDs

To access your App IDs for promoting mobile applications, refer to the “App IDs” tab in your export spreadsheet. The app IDs are non-editable.

You must first add your app to your ads account's App manager before it will show up in the Ads Editor file. 

 

Creative IDs for Twitter partners

To easily access your Twitter Partner Network creative IDs, refer to the “Creative IDs for Twitter Partner Network” tab in your export spreadsheet. Here you'll find the unique IDs for each custom creative (banner, landscape, tablet sized ads) you have uploaded if you're running app installs or app re-engagements campaigns on TAP.

If you haven't previously uploaded custom creatives within the campaign creation form, you will not see any IDs here. 

 

Media creative IDs

In the Media Creative IDs tab, you'll find the unique ID assigned to each pre-roll video you've used in pre-roll view objective campaigns. 

You must upload a pre-roll video creative in the campaign creation form in the Ads UI before it will appear with an ID in the Ads Editor file. 

 

Amplify Content Category & Sponsorship Program IDs

Note: You'll only see Amplify Program IDs if your account has been approved to run custom Amplify Sponsorship campaigns. Amplify Sponsorship campaigns are not available to self-serve advertisers at this time.

In the Amplify Program IDs tab, you'll find the unique ID assigned to each Amplify Program your account is associated with. 

For standard content categories:

You can download the full targeting criteria directory from the Ads Editor export screen. Make sure to use the full ID label. Paste the category IDs, separated by semicolon, into the Standard category IDs tab

For Curated Categories: 

You can download the full targeting criteria directory from the Ads Editor export screen. Making sure to use the full ID label, paste the Curated category ID you would like to target into the Curated Category ID tab., You may only select one Curated Category ID per ad group.

For Amplify Sponsorships:

In the Amplify Program IDs tab, you'll find the unique ID assigned to each Amplify Program your account is associated with.

 

Brand IDs

Note: You'll only see Brand IDs if your account has been approved to run our specialized brand campaigns. Brand campaigns are not available to self-serve advertisers at this time.

 

Helpful information

  1. Ads Editor isn't required to create or edit campaigns. You can set the same exact targeting parameters in Ads Editor that you can in the campaign setup form. Try creating and editing your campaigns in your Twitter Ads account at ads.twitter.com.
  2. Create your campaign how you'd like it set up in your ads account, then download the Ads Editor file to see how it should be formatted. Match that formatting moving forward for any edits you'd like to make via Ads Editor. 
  3. Check out our Ads Editor Help Center page with common FAQ's. 
  4. Watch this quick video tutorial on Ads Editor. 
  5. Please note if you don't have a targeting feature set up in your ads account, it will not show as a tab on your Ads Editor file. For example, if you don't have any App IDs uploaded into your app manager in your ads account, there will either (a) not be anything present in the App IDs tab. or (b) the App IDs tab will not show on your Ads Editor file. 

 

 

Additional reading

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