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Ads Editor ID lists

Within every downloaded Ads Editor file, you'll see clickable tabs along the bottom row. You can click the right arrow to scroll between them. 

Each tab contains an ID list of different parameters unique to your ads account, such as Funding sources and Tailored Audiences. 

If you're building new campaigns within Ads Editor, you can use the ID lists as a key to set up your targeting. 

More on Ads Editor here


Available ID lists

  • Funding sources
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    To access your funding source IDs, refer to the “Funding Source IDs” tab in your export spreadsheet. The funding source IDs are non-editable.

    Input your Funding source ID into any of the corresponding column (column B) to use that Funding source in your campaign. You cannot change a Funding source once a campaign has already been created, to change a funding source you must create a new campaign.

    Note that you must first upload and process your funding source in your Ads account before it will show up as targetable via Ads Editor. More on Billing

  • Tailored Audiences
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    To access your unique tailored audiences, refer to the “Tailored Audience IDs” tab in your export spreadsheet. The tailored audience IDs are non-editable. Use your tailored audience IDs to:

    • Target tailored audience lists (Column BC)
    • Exclude tailored audience lists (Column BD)
    • Target similar users to those in your tailored audience (Column BE)
    • Target tailored audiences from mobile apps (Column BI)
    • Exclude tailored audiences from mobile apps (Column BJ)
    • Target similar users to those in your mobile apps tailored audience (Column BK)
    • Target users who have converted to your website (Column BL)
    • Exclude users who have converted to your website (Column BM)

    Input your tailored audience ID into any of the corresponding columns (BI through BN) using the formatting suggested in the column header notes.

    Note that you must first upload and process your Tailored Audience into the Audience manager before it will show up as targetable via Ads Editor. More on Tailored Audiences

  • Website conversion tags
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    Every Conversion Event you make in your Twitter Ads account will be assigned a unique Conversion ID. To access your unique website conversion events, refer to the “Conversion Tag IDs” tab in your export spreadsheet. The website conversion tag IDs are non-editable.

    If you have Tailored Audiences for web built using your website conversion events, you can target them in Ads editor using the Tailored Audience ID (not the Conversion tag ID):

    • Target users who have converted to your website (Column BL)
    • Exclude users who have converted to your website (Column BM)
    • Target users who are similar to those who have converted to your website (Column BN)
  • App IDs
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    To access your App IDs for promoting mobile applications, refer to the “App IDs” tab in your export spreadsheet. The app IDs are non-editable.

    You must first add your app to your ads account's App manager before it will show up in the Ads Editor file. 

  • Creative IDs for Twitter Partners
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    To easily access your Twitter Partner Network creative IDs, refer to the “Creative IDs for Twitter Partner Network” tab in your export spreadsheet. Here you'll find the unique IDs for each custom creative (banner, landscape, tablet sized ads) you have uploaded if you're running App install or re-engagement campaigns on TAP.

    If you have not previously uploaded custom creatives within the campaign creation form, you will not see any IDs here. 

     

  • Media Creative IDs
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    In the Media Creative IDs tab you'll find the unique ID assigned to each instream pre-roll video you've used in Instream video objective campaigns. 

    You must upload a pre-roll video creative in the campaign creation form in the Ads UI before it will appear with an ID in the Ads Editor file. 

  • Amplify Program IDs
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    Note: You will only see Amplify Program IDs if your account has been approved to run Custom Amplify campaigns. Custom Amplify campaigns are not available to self serve advertisers at this time.

    In the Amplify Program IDs tab you'll find the unique ID assigned to each Amplify program your account is associated with. 

  • Brand IDs
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    Note: You will only see Brand IDs if your account has been approved to run our specialized Brand campaigns. Brand campaigns are not available to self serve advertisers at this time.

  • Live TV Event IDs
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    Note: You will only see Live TV Event IDs if your account has been approved to run Mid-roll videos. Mid-roll videos are not available to self serve advertisers at this time.

    In the Live TV Event IDs tab you'll find the unique ID assigned to each Live TV Event your account is able to run mid-roll videos on.

Ads editor ID list FAQs

  • Help! I'm confused by Ads Editor
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    Ads Editor #Protips: 

    1. Ads Editor isn't required to create or edit campaigns. You can set the same exact targeting parameters in Ads Editor that you can in the campaign setup form. Try creating and editing your campaigns in your Twitter ads account at ads.twitter.com.
    2. Create your campaign how you'd like it set up in your ads account, then download the Ads Editor file to see how it should be formatted. Match that formatting moving forward for any edits you'd like to make via Ads Editor. 
    3. Check out our Ads Editor Help Center page with common FAQ's. 
    4. Watch this quick video tutorial on Ads Editor. 

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  • I'm not seeing a tab of IDs that's listed here
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    If you do not have a targeting feature set up in your ads account, it will not show as a tab on your Ads Editor file. For example, if you don't have any App IDs uploaded into your App manager in your ads account, there will either (a) not be anything present in the App IDs tab or (b) the App IDs tab will not show on your Ads Editor file. 


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More questions on Ads Editor?

Check out our other pages: Intro to Ads Editor | Ads Editor syntax sheet | Ads Editor troubleshooting


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