Political Content in India

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Political Content includes political campaigning and issue advocacy advertising.

  • Political campaigning ads are permitted but must meet additional eligibility requirements and apply for certification. 
  • Issue advocacy ads are permitted without restriction. 

Political campaigning ads may only be promoted via the use of Promoted Tweets and In-Stream Video Ads; no other Twitter advertising products can be used at this time.

Political Campaigning


Political campaigning ads refers to ads that fall under any of the criteria listed below:

  • Ads purchased by a political party registered with the Election Commission of India; 
  • Ads purchased by a candidate authorized by the Election Commission of India; or
  • Ads that advocate for or against a clearly identified candidate or political party for Indian general elections.


Political campaigning advertisers must go through Twitter’s certification process and meet the following requirements:

  • Profile photo, header photo, and website must be consistent with the handle’s online presence.

  • Bio must include a website that provides valid contact info.

  • If handle name is not related to the certified entity, the bio must include the following disclaimer: "Owned by [certified entity name]".


  • Political parties and candidates are required to provide a valid pre-certificate issued by the Election Commission of India (ECI) or other body duly authorized by the ECI.
  • Political campaigning advertisers are prohibited from using foreign payment methods. 
  • Political campaigning advertisers must comply with applicable Indian laws regarding disclosure and content requirements, eligibility restrictions, spending limits, reporting requirements, and blackout dates, where applicable.

Once certified, political campaigning advertisers will be prompted to use “Paid for by” disclaimers. Disclaimers must not be misleading and match website or certification application.   


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