How to get certified as an Issue Advertiser in the U.S.

As part of our Political Content Policy and our overall commitment to transparency, Twitter requires that advertisers promoting content that refer to an election or a clearly identified candidate or advocate for legislative issues of national importance in the U.S. go through a certification process.

Issue advertisers will be required to self-identify and certify that they are located in the US.

Note that this process is separate from the News Publisher exemption process.

Getting started

To get started, submit an application here. Note that you must have an advertiser account to get certified.

What will I need to get certified?

We will need different information based on who you are:

Organizations

  • Employer Identification Number (EIN) or Individual Taxpayer Identification Number (ITIN)
  • U.S. mailing address

Individuals

  • U.S. government-issued photo ID
  • U.S. mailing address

All advertisers applying for certification will need to provide one or more @usernames from which they intend to run issue ads.

Advertisers need to have access to the email address linked to the @username from which they are applying.


What are the additional eligibility requirements for @usernames?

In addition to complying with all general Twitter Ads policies, @usernames associated with the certified ads account must adhere to the following requirements:

  • Profile photo, header photo, and website must be consistent with the @username's online presence

  • Bio must include a website that provides valid contact info

  • If handle name is not related to the certified entity, the bio must include the following disclaimer: "Owned by [certified entity name] "


What happens after I apply for certification?

Upon completion and review of the application, we’ll send a letter to the registered address to verify your location. Advertisers should then follow the instructions on the letter. Once completed, you will be allowed to run issue ads from the eligible @usernames.


Have questions?

Read through our U.S. Issue Ads Policy FAQs.  


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