Political Content in Canada

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Political Content includes political campaigning and issue advocacy advertising.

Political Content ads are permitted but must meet additional eligibility requirements and apply for certification. 

Political Content in Canada may only be promoted via the use of Promoted Tweets and In-Stream Video Ads; no other Twitter advertising products can be used at this time.

Political content refers to ads that fall under any of the criteria listed below:  

  • Ads purchased by a Canadian political party, candidate or third party registered with Elections Canada 
  • Ads that advocate for or against a party or the election of a candidate registered with Elections Canada 
  • Ads that advocate on an issue associated with a party or candidate registered with Elections Canada during an election period

NOTE: 

  • Candidates refer to registered candidates, potential candidates and nomination contestants registered with Elections Canada.
  • Political parties refer to registered political parties, associations and political parties eligible for registration with Elections Canada.

The following will not be considered political content advertising:  

  • Ads that refer to an editorial, a debate, a speech, an interview, a column, a letter, a commentary or news. 
  • Ads that encourage voters to register and/or vote without referencing any party, candidate, or issue.

 

Requirements

Political content advertisers must go through Twitter’s certification process* and meet the following requirements:

  • Profile photo, header photo, and website must be consistent with the handle’s online presence.
  • Bio must include a website that provides valid contact info.
  • If handle name is not related to the certified entity, the bio must include the following disclaimer: "Owned by [certified entity name]".

*Political advertisers will be required to provide additional information for Twitter to verify identity and location. Such information will be used for this sole purpose only.

Restrictions

  • Foreign nationals are prohibited from targeting political content  advertisements to Canada. 
  • Only candidates, political parties, and third-party advertisers registered with Elections Canada are allowed to advertise political content. 
  • Political campaigning advertisers are prohibited from using foreign payment methods.

Once certified, political campaigning advertisers will be prompted to use “Paid for by” and “Authorized/not authorized” disclaimers. Disclaimers must not be misleading and match website or certification application.

Political content advertisers must comply with applicable laws regarding disclosure and content requirements, eligibility restrictions, and blackout dates.

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