Political Content in Australia

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This policy applies to federal elections only.

Political Content includes political campaigning and issue advocacy advertising.

  • Political campaigning ads are permitted but must meet additional eligibility requirements and apply for certification. 
  • Issue advocacy ads are permitted without restriction. 

Political campaigning ads may only be promoted via the use of Promoted Tweets and In-Stream Video Ads; no other Twitter advertising products can be used at this time.

Political Campaigning

Policy

Political campaigning ads refers to ads that fall under any of the criteria listed below:

  • Ads purchased by a political party, candidate, or entity registered with the Australian Election Commission; or
  • Ads that advocate for or against a clearly identified candidate or party for Australian federal elections.

Requirements

Political campaigning advertisers must go through Twitter’s certification process and meet the following requirements:

  • Profile photo, header photo, and website must be consistent with the handle’s online presence.

  • Bio must include a website that provides valid contact info.

  • If handle name is not related to the certified entity, the bio must include the following disclaimer: "Owned by [certified entity name]".

Restrictions

  • Political campaigning advertisers must comply with applicable Australian laws regarding disclosure and content requirements, eligibility restrictions, spending limits, reporting requirements, and blackout dates.
  • Political campaigning advertisers are prohibited from using foreign payment methods.

Once certified, political campaigning advertisers will be prompted to use “Paid for by” and “Authorized /not authorized” disclaimers. Disclaimers must not be misleading and match website or certification application.   

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