Political Content in Australia
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Political Content includes political campaigning and issue advocacy advertising.
- Political campaigning ads are permitted but must meet additional eligibility requirements and apply for certification.
- Issue advocacy ads are permitted without restriction.
Political campaigning ads may only be promoted via the use of Promoted Tweets and In-Stream Video Ads; no other Twitter advertising products can be used at this time.
Political campaigning ads refers to ads that fall under any of the criteria listed below:
- Ads purchased by a political party, candidate, or entity registered with the Australian Election Commission; or
- Ads that advocate for or against a clearly identified candidate or party for Australian federal elections.
Political campaigning advertisers must go through Twitter’s certification process and meet the following requirements:
Profile photo, header photo, and website must be consistent with the handle’s online presence.
Bio must include a website that provides valid contact info.
- If handle name is not related to the certified entity, the bio must include the following disclaimer: "Owned by [certified entity name]".
- Political campaigning advertisers must comply with applicable Australian laws regarding disclosure and content requirements, eligibility restrictions, spending limits, reporting requirements, and blackout dates.
- Political campaigning advertisers are prohibited from using foreign payment methods.
Once certified, political campaigning advertisers will be prompted to use “Paid for by” and “Authorized /not authorized” disclaimers. Disclaimers must not be misleading and match website or certification application.