Political Content

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This policy applies to Twitter's paid advertising products.

What's the policy?

Twitter permits political advertising which includes political campaigning and issue advertising but there may be additional country level restrictions as listed below. In addition to Twitter Ads policies, all political content advertisers must comply with applicable laws regarding disclosure and content requirements, eligibility restrictions, and blackout dates for the countries where they advertise.

What's subject to this policy?

This policy applies to political content which consist of the following:

  • Ads that refer to an election or a clearly identified candidate, or
  • Ads that advocate for legislative issues of national importance.

A clearly identified candidate refers to any candidate running for federal, state, or local election.  

Examples of legislative issues of national importance include but are not limited to: healthcare, guns, climate change, immigration, taxes.

Abortion advocacy is prohibited globally except in the United States.

How does this policy vary from country to country?

Political campaigning advertising is permitted except in the following countries:

  • Brazil
  • Morocco
  • Pakistan
  • South Korea
  • Vietnam
  • Malaysia 

What countries have additional restrictions?

United States

Political content advertising has additional requirements and restrictions in the United States.

All political ads in the U.S. must meet additional eligibility requirements and file for certification.

Learn more here.

What do advertisers need to know about this policy?

If you are running political content ads for elections outside the U.S. you do NOT require certification at the moment.

Review our guidelines and make sure you understand the requirements for your brand and business. You are responsible for all your promoted content on Twitter. This includes complying with applicable laws and regulations regarding advertisements. 

If you are an advertiser whose account or Tweets are under review and you would like to check on the status or request an expedited review, please log in to ads.twitter.com and file a support ticket using the Help button in the top right corner of your ads dashboard.    

What other Twitter resources relate to this policy?


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