Political Campaigning

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Twitter Ads Policies

This policy applies to Twitter’s paid advertising products, which are Tweets, trends, and accounts.

For more information about Twitter’s paid advertising products, click here

For information about Twitter’s other policies, click here.

What is the policy?

Twitter permits political campaigning advertising but there may be additional country level restrictions as listed below. In addition to Twitter Ads policies, all political advertisers must comply with applicable laws regarding disclosure and content requirements, eligibility restrictions, and blackout dates for the countries where they advertise.

What is subject to this policy?

Advertising that seeks to influence the outcome of an election.

How does this policy vary from country to country?

Political campaigning advertising is permitted except in the following countries:

  • Brazil
  • Morocco
  • Pakistan
  • South Korea
  • Vietnam
  • Malaysia 

What countries have additional restrictions?

United States

Political campaigning advertising has additional restrictions and requirements in the United States.

Advertisers who wish to target the U.S. with political campaigning ads must file for certification here and adhere to the policy below.

Policy

This policy applies to ads that fall under any of the criteria listed below:

- Ads purchased by a political committee or candidate registered with the FEC; or

- Ads advocating for or against a clearly identified candidate for Federal office.

Note that this policy only applies to advertising related to Federal elections.

Restrictions

Foreign nationals are prohibited from targeting political campaigning advertisements to the U.S.

Requirements

In addition to complying with all general Twitter Ads policies, the handle associated with the certified ads account must comply with the following requirements:

- Profile photo, header photo, and website must be consistent with the handle’s online presence.

- Bio must include a website that provides valid contact info.

- If handle name is not related to the certified entity, the bio must include the following disclaimer: "Owned by [certified entity name]"

What do advertisers need to know about this policy?

Review our guidelines and make sure you understand the requirements for your brand and business. You are responsible for all your promoted content on Twitter. This includes complying with applicable laws and regulations regarding advertisements. 

What other Twitter resources relate to this policy?

Have questions or feedback about something on this page?

If you are an advertiser whose account or Tweets are under review and you would like to check on the status or request an expedited review, please log in to ads.twitter.com and file a support ticket using the Help? button in the top right corner of your ads dashboard.

Learn more about blocking or dismissing ads by reading this article on “Reporting Twitter Ads”. To report an ad that is potentially violating these policies, use the Report an Ad form.

Using Twitter Ads Policy, the Twitter Rules and our Terms of Service, we will examine reported violations and take appropriate action.

If you are interested in advertising on Twitter and want to learn more, please visit business.twitter.com.


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