Political Content

This policy applies to Twitter’s paid advertising products.

What's the policy?

Twitter globally prohibits the promotion of political content. We have made this decision based on our belief that political message reach should be earned, not bought.  

What's subject to this policy?

We define political content as content that references a candidate, political party, elected or appointed government official, election, referendum, ballot measure, legislation, regulation, directive, or judicial outcome.

Ads that contain references to political content, including appeals for votes, solicitations of financial support, and advocacy for or against any of the above-listed types of political content, are prohibited under this policy.

We also do not allow ads of any type by candidates, political parties, or elected or appointed government officials.

Are there exemptions from this policy?

News publishers who meet our exemption criteria may run ads that reference political content and/or prohibited advertisers under our political content policy, but may not include advocacy for or against those topics or advertisers.

How does this policy vary from country to country?

For the US, the following advertisers are also not allowed:

  • PACs or SuperPACs
  • 501(c)(4)s

What other Twitter resources relate to this policy?

What do advertisers need to know about this policy?

Review our guidelines and make sure you understand the requirements for your brand and business. You are responsible for all your promoted content on Twitter. This includes complying with applicable laws and regulations regarding advertisements.

If you are an advertiser whose account or Tweets are under review and you would like to check on the status or request an expedited review, please log in to ads.twitter.com and file a support ticket using the Help button in the top right corner of your ads dashboard.


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