Trend Takeover guidelines

You can view available translations of this article by selecting a language in the bottom-right corner of this page. Translations are provided as a convenience, and are not meant to change the content of our policies. The English version will control and should be your reference in case of conflict between a translation and the English version.

For more information about Twitter’s paid advertising products, click here

For information about Twitter’s other policies, click here.

Twitter Trends appear alongside or within every user’s timeline, and represent emerging popular topics. Trend Takeover occupies the top spot among a user’s trends, and can receive massive exposure. To ensure that users see trends that are legible and relevant, we've developed a set of editorial and content guidelines to which your Trend Takeover must comply. 

Editorial guidelines

  • Twitter allows the fair use of trademarks in Trend Takeover names such as those used by resellers of authentic goods or services, for informational purposes such as product reviews, and for comparative advertising when supported by independent research. Trend Takeover names that feature trademarked brands in a way that mislead or confuse users with regard to their brand or business affiliation may be considered a trademark policy violation. Twitter reserves the right to decline to run advertising campaigns for any reason including, but not limited to, propensity to mislead or confuse users and/or degrade the user experience.
  • Your Trend Takeover may not contain excessive capitalization, as this can appear spammy to users.
  • While Trend Takeover may contain punctuation, symbols, or spaces, please know that the same term will not trend organically. This is due to the fact that, except in Trend Takeover, including punctuation, symbols, or spaces in a hashtag will break up the hashtag. Numbers in hashtags are okay (e.g. #ToyStory3)
    • For example: you might create the Trend Takeover #salt&pepper. If you then use #salt&pepper in an organic Tweet, the hashtag will appear as #salt. To ensure that your Trend Takeover is able to trend organically, do not include punctuation, symbols, or spaces in your Trend Takeover.
  • Your Trend Takeover name length cannot exceed ~20 characters. Since not every character is the same width, your actual character limit will vary.

Content guidelines

  • Your Trend Takeover and/or image may not imply affiliation or partnership with Twitter, other organizations or individuals without permission. Read more here.
  • Your Trend Takeover and/or image must be relevant to your product/service or brand.
  • Your Trend Takeover and/or image may not contain adult sexual content.
  • Your Trend Takeover and/or image may not contain profanity or offensive language.
  • Your Trend Takeover hashtag may not be a general interest political event.

How does this policy vary from country to country?

U.S.

  • Daily Fantasy Sports ads are permitted with the following restrictions;

  • Disclaimers about age and state eligibility requirements are required

  • Information on gambling addiction hotline is required

  • No minors should be depicted 

  • No unfair or misleading representations of winning 

Trend Takeover +

U.S.

  • Daily Fantasy Sports ads are permitted with the following restrictions;

  • Disclaimers about age and state eligibility requirements are required

  • Information on gambling addiction hotline is required

  • No minors should be depicted 

  • No unfair or misleading representations of winning

 

Have questions or feedback?

If you are an advertiser whose account or Tweets are under review and you would like to check on the status or request an expedited review, please file a support ticket.

Learn more about blocking or dismissing ads by reading this article on “Reporting Twitter Ads”. To report an ad that is potentially violating these policies, use the Report an Ad form.

Using Twitter Ads Policy, the Twitter Rules, and our Terms of Service, we will examine reported violations and take appropriate action.

If you are interested in advertising on Twitter and want to learn more, please visit business.twitter.com.

Ready to get started?