Why does Twitter have URL requirements for advertising?
Twitter globally prohibits the promotion of URLs (links) within promoted content that create a disruptive or misleading customer experience. These requirements are in place to ensure that customers have a positive customer experience with ads on Twitter.
What are the requirements?
Twitter’s URL requirements include, but are not limited to, the following:
- Your URLs must be valid and may not lead to non-functioning sites or error pages.
- Your URLs may not include excessive redirects.
- Your URLs may not generate pop-ups or pop-unders.
- Your URL may not lead to a page that requires a customer to sign in to view the landing page content.
- You may not change the end destination or landing page of your URLs after you have promoted them.
- Your URL may not require the customer to view the content in a separate software or program.
How does this policy vary from country to country?
This policy applies to Twitter Ads in all countries.
What other Twitter resources relate to this policy?
What do advertisers need to know about this policy?
Check the links in your campaign regularly to ensure that they remain valid and in accordance with our requirements. You are responsible for all your promoted content on Twitter. This includes complying with applicable laws and regulations regarding advertisements.