The Twitter Ads policies evolve to reflect what’s happening in the world and on the Twitter platform. This Ads Policy Update Log compiles these ongoing changes to our policies.
Typically, this log will reflect policy changes impacting what is and is not permitted to be advertised via Twitter Ads. For example, policy updates prohibiting a certain business model or the addition of country-specific policies may be included. Structural changes, such as grammatical or formatting edits, may not.
This log does not replace our policies, and advertisers should always review the pertinent policy pages for any restrictions or additional information about our policies. Additionally, translations are provided as a convenience, and are not meant to change the content of our policies. The English version will control and should be your reference in case of conflict between a translation and the English version.
For complete information about Twitter’s Ads Policies, visit Twitter.com/adspolicy.
Gambling: Online casino ads are permitted with restrictions in the U.S.
Alcohol content policy: All alcohol content advertising is prohibited in Thailand.
Financial Products and Services: Advertising of financial products and services are allowed in Vietnam.
Gambling: Brick & mortar casino ads are permitted with restrictions in the U.S.
Gambling: Online horse racing ads are permitted with restrictions in the U.S.
Financial Products and Services: Authorized credit card networks are permitted to advertise in Paraguay.
Campaign considerations: Advertisers with a business or legal requirement to target based on age or gender must opt out of utilizing the Twitter Audience Platform (TAP) placement option.
Healthcare Policy: Advertising government-permitted medical devices in Japan is allowed, with restrictions.
Healthcare Policy: Ads for Telemedicine services targeting the United States are permitted with prior advertiser approval.
Gambling: Licensed brick and mortar casinos are allowed in Australia. Online casino-style gaming, online betting on the outcome of a lottery ("synthetic lotteries"), online instant lotteries and online scratch tickets or ‘scratchies’ are prohibited in Australia.
Financial Products and Services: Advertising of licensed foreign exchange trading, asset management, credit rating services and trading services are now allowed for Hong Kong
Updated ads policies related to weight loss content:
Prohibited Content for Minors: Advertisers are prohibited from targeting minors with weight loss products and services, as well as content focused on weight loss. Also updated our definition of what is considered a health and wellness supplement.
Unacceptable Business Practices (UBP): Advertisers are prohibited from promoting misleading ‘before and after’ photos, content that could be reasonably considered to body shame a customer, and promotion of unhealthy or unsafe eating behaviors or eating disorders.
Healthcare: Advertisers are prohibited from promoting dangerous supplements that look similar to prescription drugs or claim to increase the speed of weight loss and muscle growth.
Gambling: Online and Brick & mortar poker ads are permitted with restrictions in the U.S.
Financial Products and Services: Advertisers authorized by Otoritas Jasa Keuangan (OJK) are permitted to advertise Peer-to-Peer lending in Indonesia.
Gambling: Advertisers authorized by the Kenyan Gambling Authority are permitted to advertise in Kenya, with restrictions.
Gambling: Advertisers authorized by the Nigerian Gambling Authority are permitted to advertise in Nigeria, with restrictions.
In response to the unprecedented COVID-19 pandemic, Twitter Ads Policies are evolving to meet changing global circumstances.
Safe for Ads Content Guidelines: Defined the COVID-19 pandemic as a sensitive event. As a result, content that discusses or focuses on COVID-19 is not eligible for monetization through the Amplify Publisher Program.
Inappropriate Content: Updated the existing Inappropriate Content policy, as it pertains to COVID-19 specifically:
- Advertising of facemasks and alcohol hand sanitizers is prohibited globally.
- COVID-19-related Public Service Announcements (PSA’s) from government and supranational entities are permitted.
- News outlets that currently hold a political content exemption are permitted to advertise content around COVID-19.
- Some vetted organizations who have a current partnership with the Twitter Policy team are permitted to advertise content around COVID-19.
Inappropriate Content: Misleading synthetic or manipulated content, and the appropriation of sensitive event-related hashtags are prohibited.
State Media: Advertising of content from news media entities controlled by state authorities is prohibited.
Gambling: Advertising of all gambling content is prohibited in Spain.
Inappropriate Content: Updated the existing policy around COVID-19 content:
- Managed advertisers are permitted to reference COVID-19, as long as their messaging is focused on company response or
support for communities.
- Advertisers must also comply with other restrictions within the Inappropriate Content policy.
State Media: Updated the policy to prohibit advertisers reporting on behalf of or directly affiliated with news media entities controlled by state authorities.
Gambling content: Advertising of gambling content is permitted in Spain with restrictions.
Financial products and services: Financial entities who wish to target Turkey must seek prior approval from Twitter before advertising.
Housing, Lending, and Employment Opportunities: Advertisers of housing, lending and employment opportunities must seek prior approval from Twitter before targeting the US and Canada.
Anti-Discriminatory Targeting: Advertisers must not wrongfully discriminate against customers in the targeting of ads.
Quality Policy: Clarified the Editorial Guidelines for the Customers Bio URL.
Inappropriate Content: Global relaxation for promotion of non-medical facemasks. Advertising of medical facemasks continue to be prohibited.
Trend Takeover guidelines: Updated the content guidelines to prohibit the purchase of general interest political event hashtags.
Trend Takeovers: US Daily Fantasy Sports advertisers are permitted to use this product with restrictions.
Trend Takeover +: US Daily Fantasy Sports advertisers are permitted to use this product with restrictions.
Inappropriate Content: Updated the policy to prohibit content engaged in coordinated harmful activity.
Healthcare Policy: Advertising of Telemedicine is permitted in India with prior authorization from Twitter.
Healthcare Policy: Medical Device advertisers allowed in Germany: Nov 20, 2020
Financial Products and Services: Advertisers of foreign exchange products or services must be authorized by the Kenya Capital Market Authority (CMA) in order to target Kenya.
Financial Products and Services: Advertisers of banking products or services must be authorized by the Central Bank of Kenya (CBK) in order to target Kenya.
In November 2019, all political advertising was banned on Twitter. Any logged changes for Political Content listed prior to the November 2019 ban reflect changes made to the previous policy.
Account Eligibility: Arabic is included as a supported language for self-serve advertising.
Financial Products and Services: Advertising financial products and services is permitted with restrictions in Greece.
Political Content: Advertising political content is prohibited in France, and permitted with restrictions in the European Union, Australia, and India.
Drugs and Drug Paraphernalia: Cannabis advertising is permitted with restrictions in Canada. Advertisers must be licensed by Health Canada.
Gambling: Advertisers authorized by the Colombian Gambling Authority are permitted to advertise in Colombia.
Political Content: Advertising political content is prohibited in Canada.
Safe for Ads Content Guidelines: Updated the spam and video monetization guidelines for Amplify Publishers.
Political Content: Political campaign advertising in Japan is limited to political parties only. Other advertisers are prohibited from running political ads.
Quality policy: Updated the customer bio URL editorial guidelines
State Media: Advertising from state-controlled news media entities is prohibited globally.
Financial Products and Services: Advertising Contracts for Difference (CFD) is permitted with restrictions in countries in which we permit financial products and services.
Gambling: Third-party promotion of government controlled betting by eligible advertisers is permitted in Japan.
Political Content: Advertising political content is prohibited in Singapore.
Political Content: Advertising political content is permitted with restrictions in Canada.
Political Content: Advertising political content is prohibited in Canada.
State Media: News media entities financially or editorially controlled by state authorities are prohibited from advertising.
Cause-Based Advertising: Advertisements that educate, raise awareness, and/or call for people to take action in connection with certain causes are restricted and require certification globally.
Drugs and Drug Paraphernalia: Advertising of non-ingestible CBD products is permitted with restrictions in the U.S.
Endangered species: Updated the list of examples of prohibited endangered species.
Eligible Countries and Territories: Self-serve advertisers are permitted to target ads to Kuwait, with language restrictions.
Health and Pharmaceutical Products and Services: Revised “Medical and cosmetic services” section to align with the new cause-based advertising policy.
Political Content: Advertising political content is prohibited on the platform globally. Eligible news publishers may be granted exemptions to this policy.
Financial Products and Services: Advertising cash loan and P2P services is prohibited globally.
Keyword Targeting and Conversion Tracking and Custom Audiences criteria updated for the U.S. to align with Political Content restrictions.