Trademark policy

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This policy applies to Twitter’s paid advertising products.

What’s the policy?

Twitter prohibits the advertising of trademark infringing content globally.

Examples of trademark infringing content include:

  • Content that misleads customers about the advertiser’s brand affiliation.
  • Links, images, or other embedded media that could create customer confusion regarding the advertiser's brand affiliation.
  • Trend Takeover names that feature third-party names in a way that could mislead customers about the advertiser’s brand affiliation.

What other Twitter resources relate to this policy?

Copyright policy

Twitter Rules: Trademark policy

What do advertisers need to know about this policy?

Review our guidelines and make sure you understand the requirements for your brand and business. You are responsible for all your promoted content on Twitter. This includes complying with applicable laws and regulations regarding advertisements.

If you are an advertiser whose account or Tweets are under review and you would like to check on the status or request an expedited review, please log in to and file a support ticket using the Help button in the top right corner of your ads dashboard.

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