State media

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This policy applies to Twitter’s paid advertising products.

What's the policy?

State-affiliated media may not purchase advertisements. This policy extends to individuals reporting on behalf of, or who are directly affiliated with such entities. State-affiliated media is defined as outlets where the state exercises control over editorial content through financial resources, direct or indirect political pressures, and/or control over production and distribution. Unlike independent media, state-affiliated media frequently use their news coverage as a means to advance a political agenda.

The promotion of content from state affiliated media is also prohibited.

This policy does not apply to accounts solely dedicated to entertainment, sports, and travel content. If the content is mixed with news, any advertisements will be prohibited.

What do advertisers need to know about this policy?

Review our guidelines and make sure you understand the requirements for your brand and business. You are responsible for all your promoted content on Twitter. This includes complying with applicable laws and regulations regarding advertisements.

If you are an advertiser whose account or Tweets are under review and you would like to check on the status or request an expedited review, please log in to ads.twitter.com and file a support ticket using the Help button in the top right corner of your ads dashboard.

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