State media

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This policy applies to Twitter’s paid advertising products.

What's the policy?

News media entities controlled by state authorities may not purchase advertisements. This policy extends to individuals reporting on behalf of, or who are directly affiliated with such entities.

  • Control by state authorities entails lack of financial or editorial independence. Independence means autonomous control over editorial content by publishers, broadcasters, editors, and journalists without undue interference from state authorities through financial resources, direct or indirect political pressures, and/or control over production and distribution.

  • State authorities mean government bodies and institutions. 

  • News media refers to all relevant sources of news and commentary. 

The promotion of content from news media entities controlled by state authorities is also prohibited.

This policy does not apply to accounts solely dedicated to entertainment, sports, and travel content. If the content is mixed with news, any advertisements will be prohibited.

Read our blog post for more details on our approach.

What do advertisers need to know about this policy?

Review our guidelines and make sure you understand the requirements for your brand and business. You are responsible for all your promoted content on Twitter. This includes complying with applicable laws and regulations regarding advertisements.

If you are an advertiser whose account or Tweets are under review and you would like to check on the status or request an expedited review, please log in to and file a support ticket using the Help button in the top right corner of your ads dashboard.