Cause-based advertiser certification

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How to get certified as a cause-based advertiser

As part of our cause-based advertising policy, Twitter requires that advertisers promoting content that educate, raise awareness, and/or call for people to take action in connection with civic engagement, economic growth, environmental stewardship, or social equity causes to go through a certification process. 

Getting started

To get started, submit an application here. Note that you must have an advertiser account to get certified. You must be logged in to the @username you wish to certify.

Before applying check that the submitted @username adheres to the following eligibility requirements: 

  • Profile photo, header photo, and website must be consistent with the @username's online presence
  • Bio must include a website that provides valid contact info
  • If @username is not related to the certified entity, the bio must include the following disclaimer: "Owned by [certified entity name]"
  • Comply with Twitter Rules and Terms of Service

What will I need to get certified?

We will need different information based on who you are:

Government Agencies

  • Country
  • Name of person submitting the application on behalf of the agency
  • Level of government

Organizations / non-governmental organizations

  • Country
  • Name of person submitting the application on behalf of the organization
  • Company ID, Tax ID (EIN) or (ITIN), or VAT identification number
  • Certificate of incorporation, or tax registration certificate
    • U.S. only - If you are a charitable organization and/or under tax exempt status, you must provide the organization’s 501(c)(3) determination letter or affirmation letter .

Individuals

  • Country 
  • Name
  • Government issued ID associated to the submitted name

Advertisers need to have access to the email address linked to the @username from which they are applying.

What happens after I apply for certification?

We will review your application and inform you via email on next steps.   

Have questions?

Read through our cause-based advertising FAQs

Ready to get started?