Adult sexual content

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This policy applies to monetization on X and X’s paid advertising products.

What’s the policy?

X prohibits the promotion of adult sexual content globally.

Examples of adult sexual content include:

  • Pornography (including but not limited to websites, magazines, games, etc.)
  • Full and partial nudity
  • Penis enlargement products & services and breast enhancement services
  • Modeled clothing that is sexual in nature
  • Sex toys
  • Host and hostess clubs (Kyabakura)
  • Dating / matching services focusing on facilitating sexual encounters and/or infidelity
  • Dating / matching services where money, goods or services are exchanged in return for a date
  • Catalogue style dating and/or marriage brokerage services

How does this policy vary from country to country?


Advertisers promoting sexual merchandise must target 21+ audience


  • Offline dating / matching services are permitted.
  • Marriage consulting services and online dating / matching services are permitted with prior authorization from X. Advertisers must obtain a pre-approval by getting certified if interested in promoting such services.

United States

Advertisers promoting sexual merchandise must target 21+ audience

What other X resources related to this policy?

Prohibited content for minors


What do advertisers need to know about this policy?

Review our guidelines and make sure you understand the requirements for your brand and business. You are responsible for all your promoted content on X. This includes complying with applicable laws and regulations regarding advertisements.

If you are an advertiser whose account or Posts are under review and you would like to check on the status or request an expedited review, please log in to and file a support ticket.

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