Twitter Ads policies
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Overview
This policy applies to all of Twitter’s paid advertising products.
Advertisers on Twitter are responsible for their Twitter Ads. This means following all applicable laws and regulations, creating honest ads, and advertising safely and respectfully. This article describes our advertising policies. Our policies require you to follow the law, but they are not legal advice.
In addition to Twitter Ads Policies, advertisers must follow Twitter’s Terms of Service, Twitter Rules, and all the policies on our Help Center governing use of our services. Please take a moment to review them.
Twitter Ads Approval
When advertisers on Twitter choose to promote their content with Twitter Ads, their account and content become subject to an approval process. The approval process is designed to support the quality and safety of the Twitter Ads platform. This process helps Twitter check that advertisers are complying with our advertising policies. Learn more about our approval process.


Twitter Ads Offboarding
Twitter follows processes and principles when removing advertisers from the Twitter Ads platform. We call this process “offboarding,” and we strive to make it as transparent and seamless as possible for everyone involved. Learn more about offboarding.
Twitter Ads Policy Update Log
This log will reflect policy changes impacting what is and is not permitted to be advertised via Twitter Ads.

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