Twitter Ads policies
You can view available translations of this article by selecting a language in the bottom-right corner of this page. Translations are provided as a convenience, and are not meant to change the content of our policies. The English version will control and should be your reference in case of conflict between a translation and the English version.
This policy applies to all of Twitter’s paid advertising products.
Advertisers on Twitter are responsible for their Twitter Ads. This means following all applicable laws and regulations, creating honest ads, and advertising safely and respectfully. This article describes our advertising policies. Our policies require you to follow the law, but they are not legal advice.
In addition to Twitter Ads Policies, advertisers must follow Twitter’s Terms of Service, Twitter Rules, and all the policies on our Help Center governing use of our services. Please take a moment to review them.
Twitter Ads Approval
When advertisers on Twitter choose to promote their content with Twitter Ads, their account and content become subject to an approval process. The approval process is designed to support the quality and safety of the Twitter Ads platform. This process helps Twitter check that advertisers are complying with our advertising policies. Learn more about our approval process.
Ads Content Policies
- Adult Sexual Content
- Alcohol Content
- Counterfeit Goods
- Drugs and Drug Paraphernalia
- Endangered Species
- Financial Products and Services
- Gambling Content
- Hateful Content
- Inappropriate Content
- Malware and Software Downloads
- Political Content
- Prohibited Content for Minors
- State Media
- Tobacco and Tobacco Accessories
- Unauthorized Ticket Sales
- Unacceptable Business Practices
- Weapons and Weapon Accessories
Note: Certain industries and trade associations have their own self-regulatory codes for advertising and marketing. Advertisers on Twitter who are members of these associations should refer to these codes, in addition to Twitter's policies, for guidance on appropriate advertising practices.
Example: Advertisers in the UK should be aware of additional marketing regulations that may apply. Further information that may be found useful is available in the CAP Code and the resources provided by the Advertising Standards Authority.
- Amplify Pre-Roll Publisher Program FAQ
- Brand safety policy
- How Twitter Ads Work
- Interest-based Opt-out Policy
- Twitter Takeover Guidelines
- Twitter Takeover Transparency: Twitter is committed to our ads transparency efforts, including the Ads Transparency Center. As we work to implement our new Political Ads Policy and Cause-based Ads Policy transparency around the following premium products will be detailed temporarily on this page.
- Policies for conversion tracking and custom audiences
- Paid Partnerships policy
- Automation Rules
- Account eligibility for Twitter Ads: Twitter accounts must meet certain criteria in order to be eligible to participate in Twitter Ads and use our suite of advertising products. Learn about common reasons why accounts may be ineligible to advertise, along with steps on how to become eligible in the future.
- Age and gender targeting limitations: If you have a business or legal requirement to target based on age or gender, you must opt out of utilizing the Twitter Audience Platform (TAP) placement option. As a result of Apple’s App Tracking Transparency framework, Twitter will no longer apply Age and Gender targeting across TAP to iOS devices that have chosen not to opt in to tracking via the App Tracking Transparency prompt. You are ultimately responsible for all your promoted content on Twitter.
- Anti-Discriminatory Targeting Policy
- Housing, Lending, and Credit Opportunities
- Illegal Products and Services
- Targeting Sensitive Categories Policy
- URL Requirements for Advertising
- Paid Partnerships Policy
Twitter Ads Offboarding
Twitter follows processes and principles when removing advertisers from the Twitter Ads platform. We call this process “offboarding,” and we strive to make it as transparent and seamless as possible for everyone involved. Learn more about offboarding.
Twitter Ads Policy Update Log
This log will reflect policy changes impacting what is and is not permitted to be advertised via Twitter Ads.