Professional Accounts

Unlock a suite of tools available exclusively to Professionals

Professional Accounts allow businesses, brands, creators, and publishers to have a unique and clearly defined presence on the platform and the ability to grow and strengthen their presence on Twitter. Professional Accounts are a gateway to a wide range of professional tools not available to non-professionals, which include:

  • A Professional Category, which allows professionals to showcase what kind of professional they identify as directly on their profile.

  • Profile Spotlights, a dedicated space on a professional’s profile to showcase what’s most important to them (more details about Profile Spotlights below).  

  • Twitter Shopping, a suite of products available to professionals who want to sell their goods directly on Twitter.

  • Twitter Ads and Quick Promote

  • And more to come!

Professional Accounts

Above is a depiction of how to convert to a Professional Account. You can get the process started by clicking here (Note: you must already be logged into your Twitter account to access this page).

Twitter for Professionals: Profile Spotlights

By converting to a Professional Account, you can add legitimacy to your business’ presence on Twitter. Professional Accounts currently offers two spotlights: Location Spotlight and Shop Spotlight.

The Location Spotlight allows you to display your business’ location, hours of operation, and additional contact methods. Features of Location Spotlight include:

  • Business location: Listed and shown on a small map in the profile spotlight. People can tap on the location map/listing to open Google Maps, or their default map app, for easier navigation to the business’ space.

  • Hours of operation: This field is optional but can be customized to showcase the days and times businesses want people to visit their location.

  • Methods of contact information: When the contact button in the spotlight is enabled, it can kick off one or more of the following directly to the business:

    • Phone call 

    • Text message 

    • Twitter Direct Message 

    • Email

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The Shop Spotlight on your account (currently available to some qualifying accounts) is a dedicated space at the top of a profile where businesses can showcase their products. This spotlight is meant to enable serendipitous shopping moments right on Twitter. Features of Shop Spotlight include:

  • A dedicated space to showcase products at the top of a Professional Account where businesses can showcase their products.When this spotlight is enabled, potential customers can scroll through the carousel of products and tap through on a single product to learn more and purchase – seamlessly in an in-app browser, without having to leave Twitter.

 

To qualify for a Professional Account, your account must adhere to the following requirements:

  • You must not have a history of repeatedly violating the Twitter User Agreement.

  • You must have a complete profile with an account name, a bio, and a profile picture.

  • Your authentic identity must be clear on your profile. Your profile must not feature another person’s identity, brand, or organization, nor does it use a fake identity intended to deceive others. Profiles that feature animals or fictional characters are ineligible unless directly affiliated with your brand or organization. Parody and fan accounts are not eligible for Professional Accounts.

FAQs

Professionals are any person or entity who uses Twitter for commercial purposes. Twitter is home to many professionals, ranging from traditional businesses to creators, publishers, and developers. Anyone who uses Twitter for work and their livelihood is a professional.

Professional Accounts allow users to access advanced professional tools, like Professional Profiles, Twitter Shopping, and Quick Promote.

Converting to a Professional Account is completely free. 

To qualify for a Professional Account, user accounts must adhere to the following requirements:

  • You must not have a history of repeatedly violating the Twitter User Agreement.

  • You must have a complete profile with an account name, a bio, and a profile picture.

  • Your authentic identity must be clear on your profile. Your profile must not feature the identity of another person, brand, or organization, nor does it use a fake identity that is intended to deceive others. Profiles that feature animals or fictional characters are ineligible unless directly affiliated with your brand or organization. Parody and fan accounts are not eligible for Professional Accounts.

Follow these steps to switch your existing account to a Professional Account.

1. Go to either your profile settings or swipe open the sidebar when on your Home timeline in the app.

  • If you’re in the sidebar, scroll until you see the “Twitter for Professionals” tab and select it.
  • If you’re in your profile settings, scroll until you see “Switch to Professional” and select it.
2. Once you’ve entered the conversion flow, select “Get Started."
  • Once you’ve entered the conversion flow, select “Get Started."

3. Select a category for your Professional Account and select “Next.” 

  • Remember to search for your most relevant category if you don’t immediately see it in the list.

4. Choose either “Business” or “Creator” and select “Next.” 

  • Remember to select whichever option is closest to how you identify as a professional on Twitter. 

5. Congratulations! You are now a Professional on Twitter!

 

After you’ve converted to a Professional Account, select any of the options listed on the final menu to learn more about the tools and features that are now available to you.

  • Customize your profile: This prompt will bring you to your profile settings. From here, you can enable and update your Professional Category and configure the Professional Profile your account qualifies for. 

  • Pick Topics to follow: This prompt will bring you to the Topics selector. We recommend you review the topics lists and follow any relevant to your brand or business. 

  • Promote a Tweet: This prompt will enable you to learn more about Quick Promote and kick off a campaign. 

     

If none of these options interest you, tap “Skip for now” 

  • Remember, you can always revisit the “Twitter for Professionals” menu by swiping the sidebar open from your Home timeline

No, at this time, you can only convert an existing Twitter account into a Professional Account.

Yes, you can convert back to a personal account at any time. 

Follow these steps to convert:

1. Go to your profile and select “Edit Profile.”

2. Select “Edit Professional Profile” 

3.Select “Switch Account Type”

4. Select the type of account you’d like from the menu of options

Yes, you can convert back to a personal account at any time. 

Follow these steps to convert:

1. Go to your profile and select “Edit Profile.”

2. Select “Edit Professional Profile” 

3. Select “Switch Account Type”

4. Select the type of account you’d like from the menu of options

No, we do not have any immediate plans to build Professional Account targeting.

Location spotlight is currently available in the US, Canada, Australia, and the United Kingdom.

You can update any of the information in your Location Spotlight, directly in the Twitter app. Follow these steps to make changes:

1. Open the Twitter app and navigate to your Twitter profile
2. Tap “Edit profile” in the top-right corner, then navigate to “Edit professional profile” or “Switch to Professional”
3. From there you can edit the information in your Location Spotlight by tapping “Professional Spotlight” and then “Edit”
4. You can update the information in your Location Spotlight by tapping on the field you’d wish to update. 
5. When you’re done updating, tap “Save” and return to your profile to ensure you’re happy with the new information in your Location Spotlight.

 

Professional Profiles settings

You can remove your Location Spotlight at anytime by following these steps: 

1. Open the Twitter app and navigate to your Twitter profile.

2. Click “Edit profile” in the top-right corner, then navigate to “Edit professional profile” > “Profile Spotlight”.

3. From there you can toggle your Location Spotlight on or off at anytime.

 

To learn more about Twitter Shopping, check out our policy page.

Additional reading

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