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Create your Twitter Ads campaign.
Ads Account login and setup
Getting started in your Ads Account
How to log in to Twitter AdsArrow down icon
When you want to create new Twitter Ads campaigns or manage your existing ones, log in to your Twitter account. Click on the profile icon on the right side of the toolbar to bring up the dropdown menu and click on Twitter Ads. You can also point your browser directly to ads.twitter.com.
If you are not already logged into Twitter Ads, you will be prompted to enter the username and password for your advertising account. Use the same username and password as you do to log into twitter.com.
Note: You must enter your advertiser username without the “@” sign..
If you haven’t created your first campaign yet, click Get started to create your first Twitter Ads campaigns.
Advertiser account checklistArrow down icon
- Know the username & password for the Twitter account you’ll use for advertising.
- Designate a point-person with the authority to create and manage campaigns. If you're looking to have multiple people run and manage ads within your ads account, please read our page on Multi-User Login.
- Make sure your Twitter @handle profile is in top form, check over the following:
- Your profile picture. Is your proﬁle picture recognizable? Does it represent your business? Change these settings here.
- Your bio. Make sure to include the name of your business, location and website URL. Be sure to explain what you do in a clear and informative way.
- Your header/background. Both are customizable. Use these to showcase the personality of your business.
- Learn how others have used Twitter Ads to drive business results at business.twitter.com/success-stories.
- Follow @TwitterBusiness, @TwitterMktg, and @TwitterAdsHelp for relevant updates.
Where do I set up my business account?Arrow down icon
Your Twitter ads account is linked to the @handle that you create it from. For example, if you have a personal Twitter account and a business Twitter account, login to your business Twitter account on twitter.com, then go to ads.twitter.com. From there you'll be able to sign up for Twitter Ads and promote content on behalf of your business Twitter @handle.
Keep in mind there is no difference in the account creation process for Twitter accounts for personal use and Twitter accounts for business use. The difference is how you decide to use your Twitter account.
To learn more about creating a new Twitter account, refer to this article.
Secure your accountArrow down icon
Account security is vital for advertisers. Our Securing Your Account page provides full instructions for protecting your account. Here are the most essential best practices:
- Link your account to a company domain email address. This will allow us to help if you ever need a password reset.
- The passwords for your login email address and your Twitter account should be strong and unique.
- Use Login Verification.
- Always make sure the URL is Twitter.com before entering your account information (email or password).
- Only authorize recognized applications and keep track of your account’s connections at your Account applications page.
Beginning Campaigns on Twitter Ads
Get started with your ads campaigns
What are promoted-only tweets?Arrow down icon
Promoted-only tweets are created within your ads account to be used in campaigns. Unless specifically targeted, these tweets will not appear to your Twitter followers. Learn more about promoted-only tweets here.
How do I start a campaign?Arrow down icon
To start a campaign:
Log into your ads account at ads.twitter.com, and click the "Create Campaign" button in the top right corner.
You can also click the arrow on the right side of the button to see a drop down of available campaign objectives.
How do I pause or delete a campaign?Arrow down icon
You have the option to pause and resume your campaigns at any time. You can do this in three different locations: on the overall campaign dashboard, individual campaign summary page or on an individual campaign setup page.
To pause a campaign:
On the campaign summary page, click the small pause icon located next to the corresponding campaign.
You can also click into the individual campaign, where you can click the pause icon in the top right corner.
To delete a campaign:
- Click on the campaign name on the campaign dashboard
- Navigate to the top right corner where it says "Edit Campaign" and click on the down-arrow for the drop down
- Select "Delete Campaign"
Note: once a campaign is deleted all historical data will be lost.
Defining your campaign objectivesArrow down icon
Twitter Ads has a number of campaign types to drive whatever action is important to you and your business. Read through our resources to help set goals and develop more effective ways to connect with your audience and grow your business.
See a list of all the campaign objectives we offer here.
Identifying your audienceArrow down icon
Who are your customers? What common interests do they share? What do they Tweet about? Consider your different audiences and think about the tone of voice, content and campaigns you’ll use to speak to each group.
Make Twitter Ads work for your business objectivesArrow down icon
Depending on your objectives and audience, select the advertising products that will work best for your business. You can always select both and add new campaigns at any time:
Follower campaigns are the best way to grow your audience on Twitter. Your followers are an engaged audience of prospects that want to hear from you or your business whether they’re existing customers or just want to learn more about what you offer. Learn more about followers.
- Website clicks or conversions
Website click campaigns are optimized to drive traffic and generate conversions on your website from tweets targeted to specific audiences of users. Feature your content prominently within a Tweet in a way that is designed to maximize click-throughs to your website. When the Card is tweeted, it will be appended with an engaging image and additional information about your website. Learn more about website clicks and conversions.
- Tweet engagements
Tweet engagement campaigns are designed to reach more people and drive conversion for your brand and products. Any Tweet you publish organically on your Twitter account can be promoted to reach targeted audiences of users who do not follow your account. Learn more about Tweet engagement campaigns.
- App installs or engagements
Twitter mobile app promotion is a full suite of products that enables advertisers to drive installs of their mobile app and re-engage existing users. With mobile app promotion, advertisers can drive users to download or open mobile apps directly from within a Tweet. Combined with Twitter’s sophisticated targeting capabilities, a creative suite optimized for mobile app promotion, and the ability to track to the install level, these products are designed to empower you in the mobile marketplace. Learn more about app install campaigns.
- Promoted Video
Promoted Video allows you to effectively reach targeted, engaged consumers. Videos on Twitter drive the highest recall and emotional connection on any digital platform. With our auto-play feature, all videos automatically begin to play as users scroll through their timelines, encouraging interaction with the video by tap or click. Learn more here.
Increase brand awareness by getting as many people to see your Tweet as possible. Tweet impressions are the only thing you pay for, but people are also likely to follow, Retweet you, or visit your website after discovering your Tweets. Learn more here.
- Research your best hits
Take a trip down Tweet history lane. Which of your Tweets got the most Retweets or likes? Which ones sparked great conversations with your audience? Use your Tweet activity dashboard to find your top performing Tweets and consider promoting more like them.
Other Account questions
More common questions on your Twitter Ads account
Multi-User Login - What is it?Arrow down icon
In order to help advertisers manage Twitter Ads campaigns more effectively and more securely, we allow for different levels of access to individuals affiliated with a brand or Twitter handle. Multiple users may be given access to an advertising account. Each user will log in with his or her own username and and will be able to access the advertising accounts to which he or she has access. If you’re managing multiple accounts, you’ll need to log in directly to ads.twitter.com to update billing information.
This feature can reduce risk of malicious or erroneous mishaps with your business / brand @ handles by granting access to more of your team without sharing the password to your main account(s). In addition, it can reduce friction for users who manage ads for more than one ads account on Twitter.
To read in detail about Multi-User Login, please visit this page.
Why is my ads account marked ineligible for Twitter Ads?Arrow down icon
How do I get my Twitter account verified?Arrow down icon
You can submit a request to verify an account by clicking here and the appropriate team will respond to your request. Please note that the Twitter Ads Support team is not responsible for account verification and will not be able to assist in the process.
If you are working with a dedicated account manager, please have your account manager submit your account through the appropriate channel. You can find out more information about the verification process here.
I would like to obtain an inactive Twitter handleArrow down icon
We currently do not have a process for releasing registered usernames to advertisers using the self service Twitter Ads product or to the public unless you are working with a dedicated Twitter account representative.
If you feel you have a trademark claim against the handle in question, please file a ticket to our trademark team by clicking here.
How do I delete my Twitter Ads account?Arrow down icon
It's not possible to delete a Twitter Ads account, as your Ads account is your Twitter account. However, you can cancel the ads account to ensure no charges occur on your account. In order to stop using your Twitter Ads account, you must stop any active campaigns.
You can choose to pause or disable your ad campaigns in two different locations: on the campaign summary page or on an individual campaign setup page.
- To pause a campaign on the campaign summary page, click the small pause icon located next to the corresponding campaign.
- To pause a campaign on an individual campaign setup page, click the Pause Campaign button.
Once you pause a campaign, it may take a short amount of time for our advertising servers to register the change. Therefore, there might be a small amount of spend that occurs after the campaign has been paused. This is expected behavior.
To delete your credit card, click on “Account”, then click on “Payment Methods”, you will see an option to “Delete this card”. Note this will only be clickable if your campaigns have been paused for 48 hours and you do not have an unbilled balance.
Once the actions outlined above have been completed, no further action is needed to cancel your Twitter Ads account.
How do I contact the Ads Support team?Arrow down icon
If you have any additional questions that this article did not answer, our Twitter Ads support team would love to help assist you! The Twitter Ads Support team is here to answer product questions, provide campaign optimization advice, or help resolve any issues you may experience in the interface.
There are three ways to contact Twitter Ads Support:
- You can file a support ticket by clicking here
- Go to ads.twitter.com and in the top right corner click on the “Help?” button.
- You can send a Direct Message to @TwitterAdsHelp on Twitter
If you are experiencing an issue with your account not related to Twitter Ads, such as hacked or suspended account, please reach out to the Twitter Support team here.
I have an issue with my Twitter account (non-ads related)Arrow down icon
For non-Twitter Ads issues, such as hacked account, login issues, or harassment, contact our Twitter Support team here. Please note that the Ads Support team is not responsible for Twitter Account issues and will not be able to assist in the process.
I would like to be connected with a Twitter Sales repArrow down icon
Certain advertisers may be eligible to work with a Twitter Sales Account representative. To see if you qualify, please direct your interest via DM to @TwitterAdsHelp. This team will respond to qualifying advertisers and direct them to the proper channels.
Please note this team is active during PST business hours.