Repurposed content is your friend.
Running a business is hard and time-consuming. While it would be nice to have the time and resources to write original content every day, that’s simply not reasonable for most business owners. This is where repurposed content comes in. Roundups of relevant previous content, bestseller lists, photos from social media, popular evergreen posts: there are dozens of ways you can repurpose old content in a new light for both social and email audiences.
Teamwork makes the dream work.
Use your social following to build up your newsletter subscriber base by tweeting out links to your signup page. Then, use your newsletters to build up your social following with social share buttons. It’s a virtuous cycle.
Write, test, repeat.
At the end of the day, trial and error is a great way to figure out what content works best for your business on your social media and email marketing channels. Don’t be afraid to try something new and fail. And remember, even if shoppers aren’t always purchasing something from you, they’ve chosen to become part of your community, including the engagement that comes with that. That’s the first step toward selling them something. Lean into it, and show some personality. That’s why they love you, after all.