58% of surveyed football fans on Twitter say they have watched or followed women’s football5 and 85% of those people are excited about the Women’s EUROs.6 Host country England is leading the way, with fans hoping for home nations glory. Another reason to get behind the event, especially for those in the UK.
The top countries around the world talking about the women’s tournament on Twitter are:7
Twitter is where people turn to for live sports, so let's see how you can interact and drive results during these key cultural moments.
Twitter products to help you connect with women’s football at scale
Twitter Amplify is a brand safe way to get your ads in front of the right people at the right time. In short, Amplify puts your pre-roll Video Ads before premium content from leading publishers.
Choose from one of our sports publishers to align your brand with relevant people or fill out our contact form to learn more about Amplify Sponsorship packages.
Own the Twitter timeline on key dates across the tournament with Twitter Takeover. Takeover products give you exclusive ownership of Twitter’s premium real estate across desktop and mobile, allowing you to maximize your reach during the event and drive results across the funnel.
See how Canadian Tire used Takeover to connect with the Olympics and learn more about Takeover products. Ready to advertise? Reach out to your account manager or fill out our contact form.
Video Views campaign
Short, relevant videos are a great way to catch people's eyes on a crowded timeline — and your budget doesn’t need to be huge. Run a Video Views campaign leading up to and during the tournament and for best results, mix up the formats.
For example, Video Ads with Polls, Video Ads with Website Buttons and regular Video Ads. Learn more about Video Views campaigns.
Organic Twitter tips
A good campaign should be complemented by a strong organic strategy. We recommend using a mixture of formats before, during, and after the tournament.
- Twitter Polls to encourage engagement
- Live Tweeting during the women’s matches
- GIFs and videos to connect and build cultural relevance
Learn more about how to live Tweet before, during and after events.
The Women’s EUROs are already creating a buzz. If you haven’t included women’s sports in your media plan before, now is the time.
Learn more about advertising options on Twitter, or get in touch for advice on running a large scale campaign.