While grinding away at rank, consider the different ways you can potentially present yourself to your audience. Whether it's posting a highlight reel for everyone to see, replying to a fan, using Polls, or discussing the current meta, it's important to strengthen your personal brand by engaging with your community in various ways. When you interact directly with other players or people interested in gaming, you're building community and narrative.
You never know what players, analysts, fans, shoutcasters, and teams might be seeing your content. This in turn helps build your personal brand and identity on the platform, enabling passive networking opportunities. Additionally, as esports players, your social media presence allows shoutcasters and esports leagues the ability to hype you up. They often do this by including you in promotional content, narrative building for matches/playoffs, and fun league content. Be sure to start getting out there!